In February 2016, Facebook introduced Facebook Canvas ads – a full-screen ad experience that brings e-commerce to life on mobile devices.
At first glance, a Canvas ad could be mistaken for a regular newsfeed ad. However, when clicked, it opens up to cover the entire mobile screen. Combining videos, photos, GIFs, and call-to-action buttons, it delivers what some call a “microsite-like experience” that allows people to click, scroll, swipe, and tap to engage with brands right on the Facebook platform.
Here is a complete guide to using it: How to Use Facebook Canvas Ads: Complete Guide For Ecommerce
Have you already tried it? Share your results!