How to configure conversion events???

KOHENE
New Member
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Hey folks!

I hope you all are well. With the big upcoming iOS attribution change, I need some help from you all - the Shopify community. Any tips on configuring the Facebook ad events to properly track activities? Currently, only my “Add to Cart” button I can configure. I tried setting up the “Initiate Checkout” button in the Events Manager, but it’s not translating to the conversion event option in the ad setup. Moreover, I don't have the slightest idea on how to configure a purchase button (Pay Now). I am curious if there a unique URL I should be using instead - because the Pay Now button can't be accessed using the events manager tracking tool???  I am using Facebook app add-on in my shopify backend to transmit pixel events.  All value add feedback will be greatly appreciated. 

FB ad setup conversion tracking options. Only Add to Cart is working.FB ad setup conversion tracking options. Only Add to Cart is working.Storefront tracked events. I have the Checkout button tracked as well.Storefront tracked events. I have the Checkout button tracked as well.

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Hi @KOHENE

To set up pixel for any event, first I'd look into Facebook Specifications for Standard Event: https://www.facebook.com/business/help/402791146561655 

For example, if you want to set up Initiate Checkout event, the standard code is: fbq('track', 'InitiateCheckout'); 

Let me know if my question is of any help - cheers  

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