How to do E-commerce SEO?


I am looking some advance ideas for doing e-commerce SEO.

Alice Technical Content Developer, Blogger, SEO at
Shopify Staff
Shopify Staff
984 103 164

This is an accepted solution.

Hey @!


Cal here from Shopify, thanks for reaching out to us. Your signature mentions that you are someone with experience working with SEO on other websites! This should serve you well on the Shopify platform, and the same SEO rules apply: 


Are you a Shopify Partner? We also have a database of Experts who can be hired to create an SEO strategy for your store. 

Cal | Social Care @ Shopify 
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Shopify Expert
1207 61 366

Here are a few guides that might help:

No #1 reason your store is not converting:

Hey Alice! 


I'm an SEO Manager who works with a good number of Shopify sites. 


Here are some common SEO issues we find on Shopify:

  1. Internal links to non-canonical pages on product listing pages
  2. Lack of content to match keyword intent
  3. Slower Shopify stores due to excessive apps, requests and images


You can read my entire guide here:


Hello ,


If you really need some great tips then please follow these guidelines and this is the most comprehensive guide to Ecommerce SEO online.


Why SEO is useful to Ecommerce website?
- 44% of people start their online shopping journey with a Google search
- 37.5% of all traffic to eCommerce sites comes from search engines
- 23.6% of eCommerce orders are directly tied to organic traffic

So let's start the guideline as follows,


1. Find Keywords For Ecommerce Product and Category Pages
- Amazon Suggest
- Google Keyword Planner
- Wikipedia


2. Setup Your eCommerce Site’s Architecture with Properly Optimized Pages(SEO friendly)


3. On-Page SEO for Ecommerce Sites
- Title Tag
- Description Tag
- Product and Category Page Content
- Use Short, Keyword-Rich URLs
- Internal Linking with other top website pages/services/products


4. Technical SEO Audit on an Ecommerce Website
- just run the technical audit 1's on these websites & check the all technical errors' & warrings for website
(SEMrush, DeepCrawl, ScreamingFrog, Site Condor, Ahrefs)


5. Content Marketing for Ecommerce Sites
- Find Where Your Target Customers Hang Out Online
- Learn What Words and Phrases Customers Use
- Create An Outstanding Piece of Content Around That Keyword


6. eCommerce Link Building (Quality Backlink Creation)
- generate backlink from Blog Commenting, Forum posting, Q&A on community and etc.

I hope this will helpful for you. Even I'm also following these tips to my Table Pads Custom website and its really useful. If you really want quick results then just focus on Onpage optimization. It will really boost your traffic as well as web ranking in search results as compared to your competitors.

Alex Mathew :)

This is the most comprehensive guide to Ecommerce SEO online.

Entrepreneur, Designer, Blogger, Digital Marketer!!!
Shopify Partner
327 11 40

Avada Commerce created some resources for eCommerce/Shopify Search Engine Optimization, I'll list some:

- Shopify SEO Guide

- How to do eCommerce SEO?

- Best SEO Tips for Shopify Store

Really hope these resources will help you getting more traffic and more sales



I'm Jason Dao, Manager of Research & Development Department at Avada Ecommerce.
Shopify Partner
42 1 13


 I’d like to recommend you use Word Clouds SEO app from the Shopify App Store.

It’s free with limited daily use, and allows you to easily check your page keyword density with a generated word cloud based on the content of your page - you can also compare your page against a competitor.

Hope you find it useful. 

App Store listing:

New Member
6 0 0

Hi @alicecooper2804 ,

I think my answer will help you. I found - where you can submit your products to promote for free. However, Breakthecuriosity only accepts products that they consider to be unique and interesting. This is how many stores use Breakthecuriosity to be able to bring in traffic and sales without money.

New Member
2 0 0

For advanced Ecommerce SEO, you can strengthen the technical SEO and Content strategy of your website.  As per the latest updates, User Experience will be a ranking factor starting May 2021. This means that you want to look into the Core Web Vitals concept and optimize your website accordingly. 

To improve the SEO of your website, you should avoid making most common Ecommerce SEO Mistakes. Hope it helps!

308 7 39

Search Engine Optimization or SEO is the art or practice of optimizing your website with relevant and specific keywords in order to rank higher in search engine result pages or SERPs. 

For E-commerce, one can use the following SEO strategies-

  • Keyword Research (to find the keywords your audience is searching.)
  • Site building ( based on your keyword research.)
  • On-page SEO (through strategic keyword optimization in meta tags and content.)
  • Technical SEO ( for ensuring search engines can crawl your website effectively.)
  • Local SEO (to help drive local organic traffic.)
  • Content Marketing (for driving additional organic visitors to your site.)
  • Link Building ( for improving the authority of your website.)