So The DAR.WIN Team created a facebook group specifically to help new shops with issues like SEO, you should consider joining. Here is a link to one of our articles
If you are looking to improve the pageflow of your shop, try our recommendation app:
Make sure to work on your on-page and off-page SEO as well. That's the best way to improve your Google rank and organic, permanent traffic. Optimize your pages, Google snippets, do a thorough keyword research to use transactional keywords [driving people ready to buy, and not just browsing], work on backlinks, social media marketing, blogging, influencer marketing, forum posting etc.
Driving traffic is not the task itself, make sure to connect with the right audience, and attract the most relevant visitors, ready to buy, credit card in hand. This is how you can improve your conversion rate [sales per visit]. You do it by optimizing your website and off-page content using "transactional keywords" - search phrases people use in the last stage of the buying process when they are ready to make a purchase.
How to find these keywords? By running a thorough free keyword research and selecting only the most converting keywords. This how you can drive the most relevant traffic, most likely to convert. This process is explained in detail here: https://www.rockpapercopy.com/keyword-research/
Shopify Partner | Ecommerce expert