How to increase the effectiveness of running instagram ads on product videos?

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I had a few instagram pages, it took a long time to build but I still haven't generated much money.

I have turned to traffic into shopify, tested a few products, there are a few product videos that have good interaction after 1 day on 10k views and get some sales. Then I ran instagram ads on those good interactive videos but the click volume was very low, I spent 20 usd but only 5 clicks. Perhaps the problem is that targeting audience ...

Can people give me some ideas on how to increase the effectiveness of running ads on those product videos?
My page are food-kitchen niche (> 100k fl) with an average reach of 1.5 million/week.
Thank you!!!