Hi Shopify community!
I have a drop shipping store with a product that I think it great, and it's not over saturated. I have good confidence in the product through research. Here's the thing - two weeks with various FaceBook ad testing my ads to 80,000 impressions. 6% of people watch more than 75% of my 30 second video ad - top of the funnel looks okay?
3,400 (4.34% CTR) people landed on my site in the past two weeks - mid funnel, shows product interest is there, right?
Only 3 sales though! Feel like my site is fairly "dialed in" but it's not converting.
Is my product a loser, or is my site a loser, or am I the loser? Ha.
it's pretty normal. try to work on the issues systematically.
You might have to spend more of your time on your retargeting efforts for the next few weeks