How to level-up from traffic < 1000 users @ month?

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Tourist
11 0 1

Hi all,

I'd love some feedback on our site at bisbiz.com - sales are low as are visitors (<1000 @ month).  I have HotJar, Google Analytics in play, and somehow the organic search relevance & traffic doesn't see to be working).   I'm trying to refine beyond the flawed "if you build it they will come" mentality and would love any open and honest feedback or thoughts or things I may have missed.

Regards,
Denis

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Shopify Partner
40 0 8

Hi Denis, 

I reviewed your store. I think you need to improve your Website's (bisbiz.com) speed. After 3 minutes the product's pictures are still loading. That's a huge TURN OFF for any buyer.

As for getting traffic to your store, Try reaching out to the Bloggers and Influencers in your niche and offer them your product in exchange for a mention to their audience and a backlink to your store.

Plan a gieaway campaign on Facebook or to an audience of any Blogger in your niche to collect email addresses of people.

Hope these tips will help you.

If you want to learn more about how to execute these techniques, feel free to shoot me an email at rahulr3529@gmail.com.

 

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Shopify Partner
12 0 0

Hey Denis,

One of the very first issues that your visitors will face is the extremely low loading speed. I ran a page speed test for your store and the results are poor. There are a few recommendations provided in the results which will be a good starting point for improving this aspect.

Your 'About Us' page could use some work as well. There are quite a few formatting issues which make it difficult to read.

The product descriptions also need to be improved. The formatting of the description isn't consistent across all your products. Furthermore, the product display needs to be improved. Right now, clicking on the product image loads an overlay screen with a slightly enlarged view of the same image, but there is no dynamic magnification like most fashion stores have. Consider adding this feature.

Are you running any Google / Facebook Ads currently to drive traffic to your store? And 1000 visitors/month should also be giving you some sales. Are you not using any remarketing method?

Hit me up at kunal@pushowl.com if you want to talk about Shopify, Ecom, Marketing or pretty much anything under the sun!
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Tourist
11 0 1

Hi Kunal,

Thanks for the feedback and helpful ideas.  Currently, we're not using remarketing.  I'm looking to understand where our products aren't fitting the market or where we're falling short otherwise.  Thanks again!

Best,

Denis

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Shopify Partner
12 0 0

Hey Denis,

Can you share some of the insights from Hotjar / Google Analytics? I might be able to offer some recommendations to improve on those areas.

Hit me up at kunal@pushowl.com if you want to talk about Shopify, Ecom, Marketing or pretty much anything under the sun!
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Shopify Partner
255 1 48

Hi Denis,

If you're looking for a way to drive quality eCommerce traffic to your store for free, try out the Ads app:

Free Ads Exchange - https://apps.shopify.com/ads

Cheers,

Ryoma

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Shopify Partner
4 0 1

Hi Denis,

First of all, you need to improve your site's speed. 

I recommend compressing your banner images manually by using a free online tool like https://compressor.io and re-upload them to Shopify. Also, I recommend converting them from PNG to JPG. 

Also, I recommend compressing all your Product and Asset images by Image Optimizer - https://apps.shopify.com/imageoptimizer

Best regards,

Vitalii

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New Member
1 0 1

To be clear, I am not your target market. :)

But the first thing I saw was $3500. That alone means you're in a pretty small niche of people who are going to spend that much on a website they may not have heard of before. I think an important aspect will be to establish trust, and for many people about to spend that kind of money that will mean a physical address, or a phone number, or something that makes me feel like I'm not about to get hustled. I see that on your location page, buy maybe it has a home in the page footer, so everything I look at reminds me this is a real place, selling real stuff.

I don't have any advice about traffic, but anything you can do to make visitors feel safer about giving you thousands of dollars will probably help drive sales. I will say the product photos on the bag I cliked through to were good in that regard, showing labels/tags/details that convey it's legit.

Hope some of that helps.

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From a Shopify Partner & marketing agency with a lot of experience in competitive markets...

Assuming the store is authorized for their merch, I think you're 'big win' is going to be relevant 'longer-tail' and 'lateral' rankings, which can be surprisingly easy to do, convert extremely well, and add cumulative ranking 'juice'.

I've written a (rather long) post with some detail here:

Outranking Amazon and Beating the 'Heavyweights'

Happy to talk with you further if you like as well.

Michael Ullman

Want to boost your traffic, sales, and profits? Analogy Marketing is a Shopify Partner Ecommerce Marketing Agency focused exclusively on boosting traffic, sales, and conversions for Shopify stores through expert CRO, SEO, Social Media, Affiliate Marketing, and Advertising. Ecommerce results; guaranteed. https://AnalogyMarketing.com
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Tourist
3 0 4

Hi Denis, 

 

I notice a lot of guys giving recommendations, but I've worked in womens lifestyle space for about 9 years now. I wouldn't worry about the pricing their is a market for high end hand bags, but what I would do is change the photos on the main page. If you search for those brands you can find the original retailer photos I would just use those for now and make sure the photos are consistent. Currently all the photos you use look dark and not inviting and looks like you may have stolen the bags or found them in the back of the closet. For your target market you want a clean site. You can also work on SEO as well I ran you're site through our audit tool and I can tell you it could use a bit of work, though in my experience Shopify isn't the greatest for SEO it does the job. On top of that run google shopping ads for the exact title of the bag. Women looking for designer bags will know what they are looking for. Study Net-A-Porter for a bit and you'll get an idea of how they optimize their site for sales. 

 

I hope this information helps if you need more info feel free to reach out. 

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