We started the commerce store for Laos Mountain Coffee a few months back. We notice that almost all of our customers are backpackers who have been to Indochina region (Vietnam, Cambodia and Laos) and tasted our coffee before.
We are already on Google first page for keyword "Lao Mountain Coffee". If I target the keyword "backpacker" then it would be wrong because usualy back packers are looking for hostel, trip planning etc etc and not yet tasted our coffee in Laos.
My question is, what kinds of keywords I should use if I want to target Backpacker who have been in Laos before?