How to pay Instagram promoters?

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I've had 3 people contact me about promoting my store.

I'm assuming most people would want to paid in cash, but I don't have the means for that right now. Would it be cheeky to offer these people a discount at the store as a way of payment?

I'm very new to this and don't want to rub people the wrong way.

How to you pay your instagram promoters?

Thank you.

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