I'm planning to run some A/B test by using google optimize (optimize.google.com). I have Google Analytics already running so I wonder how I can add it without losing google analytics data.
There is a topic similar to this but it uses Google Tag Manager to install both Optimize and Analytics. Do I need to use Google Tag Manager? in that case, does it need to be done via editing theme.liquid?
I'm new to both shopify and google tag manager so please be kind and help me out :)
I've implemented Google Optimize successfully via Google Tag Manager service. I've implemented right on PageFly Shopify app page builder landing. You won't see the code of Google Optimize. Instead there is the GTM code. As for firing the Google Optimize code there is the predesigned tag in GTM.