I have a quality website (www.xiiplvs.com) for my clothing line XII PLVS and now I want to drive traffic. Our brand, pronounced Twelve Plus, is a Christian based line that focuses on putting out quality designs and media unlike a lot of other "positive" brands who are mostly cheesy.
I have tried Facebook Ads and Google PPC, however, I have NEVER had a conversion from either. I get traffic but I havent gotten any sales from that. All the sales I have gotten so far are from people that I know.
For the quality of the website and products, I feel like our sales should be a LOT higher.
I have been running the brand serioursly since Feb. of this year, and I have had Shopify for maybe 3-4 months. We are active on social media (@xiiplvs) on all platforms, however I am the only person in the company. So I do everything.
If anyone has any suggestions I'm all ears.
Hi Dee Greene,
The beginning of any company is the time where you need to first validate if there's even a market for your product.
You talked about your market being of "hip" Christians, if I understood correctly. My question is: where do they hangout online and offline? Is it Facebook? If yes, what kind of groups do they belong to? Or maybe it's somewhere else? This is the time start hustling and manually reach out to people where they are (and not where your brand is), answer questions, gather feedback and learn more about what they want.
As an example, this is what I'm doing here on the Shopify forum. I want to promote my blog posts, but growing traffic from zero isn't easy. I could just start dumping money on advertising, but it's much more worthwhile (even though it's a lot more work) to come here and be helpful to the people like yourself, that are in my target market.
"In the beginning, do things that don't scale" is a great advice I received in the past.
If you want to learn more about the stages that every company needs to go through before they become successful, have a read at this post I wrote about it: https://blog.aftership.com/3-steps-to-start-using-data-to-grow-sales/
I hope you like it!
Ramon Bez Content Marketing & Growth at Compass.co
Compass: The #1 Reporting App in Shopify
Hi Dee Greene!
Just saw your website and i think it is awesome! Are you running the ads of Facebook and Google by yourself or are you working with a PPC company? I think that the main reason of why you get traffic but no conversions is that you are using wrong keywords, which drives wrong targets to your website.
If you are not used to using Adwords, we can run your campaigns for free so that you can save time for doing other things to keep improving your Ecommerce. Here is the link to our app, contact us for any question you may have: https://apps.shopify.com/cleverppc
Marketing Department of Clever Ecommerce
Thanks for the response and kind feedback Hao.
To answer your question: Yes and No lol. I'm running the AdWords account by myself, but I also work with Google (almost daily) to optimize my account. So I check the keywords daily as well and I also have added negative keywords.
The search results are related to my products and what im looking for. However, maybe there are some additional keywords that might help get the actual sale.
Great blog post. Lots of good information. It is very difficult to monitor and truly understand all of the metrics when you are just starting off and doing everything yourself.
Like you mentioned, doing things very cost effective is key. It may take more work, but if you have more time than money then it may be the best option.
Right now I need to make sure my time and money is going into the right areas. I have no problem with being patient. However, I want to make sure my ROI is good. It's a lot of learning and applying (and unfortunately, getting help in a lot of these areas costs money that I normally dont have).
I would deff like to hear more from you tho!
Awesome. We'll see each other more frequently here in the forum itself, for sure.
If you're on Twitter, you could follow @startupcompass and my personal profile @ramonbez there. On Facebook, we post a lot of interesting stuff on this page: https://www.facebook.com/Compass.bi
You can also sign up to get our posts by email here: http://compass.us10.list-manage.com/subscribe/post?u=a14b390d356c21cce795dfd94&id=e9dbf4d857
Not to mention that I'm always available on email: ramon (at) compass.co
Hey man, I checked your site it looks pretty good. Clothing seems dope as well. Pics are great.
I think all you have to do is reach out to a known Christian who has shown to have good taste and dope pics on insta and pay them to give you a shout out. Or better send them free clothing and ask them to post a pic on insta and @ you.
Just hang in there. There's so much little leg work you have to do.
Hi again Dee Greene!:
It can be really hard if you have to run everything by yourself, let us help you!
We will run all your Adwords Campaigns, create beautifuls banners, support you on Adwords questions... All this for free! Once our work is finished all you have to do is check everything is ok!
Let us save time for you so you can use your time for do other things to keep growing your Ecommerce.
Lets build a WIN-WIN relation!
If you have any other question feel free to contact me!
Marketing Department of Clever Ecommerce.
A few tid-bits to add...
I see you are posting to FB but I don;t see any promotional posts. You got to consistently plan and post promotional content for FB to compliment the conversational posts, informational posts, shared content, etc.. Each product has a specific URL off your store, use that unique product URL and shorten using bit.ly then create posts that - tell me what it is you are posting about, tell me what the value of that "something" is and then tell me what you want me to do (i.e. buy, shop, join our list, etc.). One reason you are not getting any conversions from FB is you're not posting promotional posts that point me to products you want me to buy.
Second, are you using email? If so, try including a few products in an email, with descriptions (that entice or sell the product). Don't overwhelm the viewer with a ton of products in an email, make the email simple/short/sweet and to thje point. If you give the viewer to many products to consider they'll chose none, if you are direct and to the point and have a clear CTA (call to action) in the email they'll be focus don that product or few products and chose to buy. You should be consistently emailing customers as well, it is the best way to reach potential customers.