Maybe the target you are focusing with your Ads are not the right one, Try differents campaigns and see which one works better! I would suggest you not only focusing your ads at facebook but also using other platforms like Google Adwords or IG Ads (since you sell clothes you can also find a IG influencer to promote your products)
And if you are also interested on running Google Adwords, we can do it for you for free! We will create and run all your Adwords campaigns, create customized banners for your ads and more stuff! All this is for free! Check out our application!: https://apps.shopify.com/cleverppc
If you want more information or you have any question please keep contacting me :)
Marketing Department of Clever Ecommerce.
I suggest that you, in the beginning, start with a very narrow audience in Facebook. Clothes for Stylish Men is a great title, but not a very specific target market.
Make a list of all possible target markets, which could be: "Affluent teenares olds that are into a particular brand" or "Adult gamers in the US" or "Middle class dads of teenagers", "20-30 olds with Peter Pan complex", "Men 25-36 who read GQ, buy Ralph Lauren and watch family Guy". The possibilities are endless, but if you know your customers you can figure it out.
If you already have a list of faithful clients, it can be useful to ask them their hobbies and interests. Another way is to visit Facebook pages of your close competitors, click on people's FB profiles and check out their interests. Make a list of 10, 15 plausible target markets that could be relevant. Be specific. Then brainstorm ways to reach them.
Then shortlist 3 target markets you want to reach, run low budget campaigns and analyse the data (CTR, Bounce Rates, Conversion Rates) to learn who are the best customers. Once you figured it out, step on the gas and start spending in advertising of what works. If none works, go through this process again.
If you install Compass you will be able to monitor your metrics and see exactly how your acquisition channels are performing. It's free. Just click on the link in my signature below.
Hope this helps!
Content Marketing & Growth at Compass.co
Compass: The #1 Reporting App in Shopify