Hi, my name is John and I have a problem. My store gets anywhere from 30 to 70 visitors per day and I just can't seem to capture a sale. I offer free shipping, But I'll have customers add to cart but they never seem to reach checkout. I have an average view on my site of 61 seconds, but I'm not getting any sales. Can someone please tell me what I'm doing wrong? I run facebook ads once a week, I send out emails once a week, I have adwords, but no sales. Confused!!
I visited your site www.thewallaceemporium.com, and spent some time looking around. My initial thought was that the site is waaaay to busy. I got a sensory overload which was off putting.
I'm assuming that this is your first site. Your goal should be to build up a cash cow which is just working. You want to get to the point where the site is running itself and all you need to do is process the orders. So my advice is to start with a much simpler site which is focused on a specific segment, specific products and a clear sales funnel.
Something else which stuck out is the fact that you aren't collecting emails using a popup. You want to grow your email list from day one since this will become a high converting channel you can go to every now and then. I'm biased but Sumo is great for this.
Let me know if you have any questions.
Hello John Wallace,
As per your Problem listed regarding "NO SALE" even when Advertisement for the shopify shop was done with Facebook/Adwords/Email.
In a very brief and short i would like to suggest you to only go for SEO and also location specific (For the location that you serve), Going for a Facebook marketing is useless, just a waste of money as it is just as per my opinion. If a person is seriously looking to purchase anything and he want to sell he will fristly search that on google, On facebook audiance usually search when they are boared.
REMEMBER HOW MANY TIME YOU HAVE SEARCHED ON FACEBOOK BEFORE BUYING A PRODUCT?
Issues in your Website:
As i went to your website http://www.thewallaceemporium.com/ from the first Landing page only i was totally bored, you can worked on :
If a customer comes to the website of this kind of store, with just from the designing project, he can judge that the store is a fresh startup.
Marketing is not just you market your product, it's also applying your brain in marketing yourself and your product.
I have selected Jet and integrated my shopify store with it now as these marketplace are already a reputed marketplace in the industry and have a huge traffic to it becomes more easier to increase the sale.
For some integration app check it out here for jet:
Hope the idea helped you.
If you want to discuss more on that you can skype me at live:navedsiddiqui_2
Hi John Wallace,
You have a digital marketer here. I see that there are some problems with your site. Let's go through your site
Hey, why the header menu bar is too big, it takes nearly haft of the screen, so that it reduces the visibility of your web content
You selling Fashion, why there is a Kitchen Mixer in your homepage? It really makes me confused about what you are selling.
There always a big hero banner on top, which shows the most featured item. Hero banner in an online Fashion store is as important as the show window in an offline Fashion store. There should be a button on the banner, so people can take action right away. It's very good that you have a banner like that
Some images are not in high quality, please fix them, they make the product page unprofessional
You can learn from other big eCommerce to see how they make their homepage. Zalora - the biggest Fashion site in Asia - is a good example
3. Product Page
To increase conversion/sale. It is essential that you focus on the product page. I have carried out a research and see that most of Shopify merchant pull traffic to the product pages. I think your product page is not strong enough to persuade people to buy
When shopping online, people are fearful of a lot of things. They fear of being deceived or receive a product that they do not actually like it. So you should add some elements to remove that fear.
I really recommend you spend some time reading about elements that improve your product page
4. About us page
You do not have an about us page. I think the about us page is one of the most important trust factors. Tell more about who you are, where are you from, your people... Having a look at these "about us" page case study may help you design a powerful & convincing about us page
You do not have many blog post. In my opinion, selling Fashion is selling trend and style, so that, a styling blog is so valuable for SEO, brand, and traffic. You can write a blog about fashion trend and advertise it on Facebook or Instagram. In the blog, you can mention your product. I think it would be better that you advertise your product directly
It looks like you your site is only a few months old as the domain name was registed in September of this year. So it's a really new site.
The main issue here is that no one has heard of you...yet. : ) 50 to 70 visitors is great but you're in a very competitive marketing with clothing so you need hundreds of visits a day if you really want to see sales.
To start off, your focus should really be to get your brand messaging out there and not focus on sales. Basically ask yourself why would someone buy from me over a competitor? What makes you stand out from everyone else? How are your products better than another etailer? Clothing is very personal because it examplifies a person's identity. So you have to resonate with a person's identity and not just sell clothes.
I read your about section and it is a a bit confusing:
Our mission is to bring you a new, fun, and easy shopping experience. Customer satisfaction is our #1 priority. Our goal is to bring quality products into your home and life. We plan to grow our emporium little by little to offer merchandise to fit any moment or need in your life. Our clothing apparel has something for the entire family. Enjoy our electronics, we have cameras and camcorders to catch those special moments. If you need to get outside or get away we have outdoor attire, camping equipment and sporting goods. Check out our novelties to find a variety of gifts for coworkers or even a gift for a family member. Another goal we have is to connect with our customers. Visit our Facebook page to see new items listed. Send us a message about your shopping experience.
How is is your shopping experience different from other Shopify sites? There are a lot of different things you are conveying and it's not cohesive.
At the end of the day, I recommend really being crystal clear on your brand identity and getting the message out to draw in people that resonate with that identity. Then the sales will come in.
Hope that helps.
Thanks for the feedback. I understand that I have to work on my product pages, they need a lot of work. One thing I don't understand is when you talk about my branding. What exactlly is product branding? I sell more than just fashion. I'm more of a general store than anything else. I understand that most people want to run a niche store but I don't. I don't want to get into the latest fad and then in 2 months have to start over. Also, what exactly is a hero banner? I have a lot to do and research to be profitable, but there is still a lot that I don't understand.
You don't have to be niche (although they generally do well because they identify with a specific audience) but as a general store, then it comes down to the question, again, why would someone buy from you versus another general store? Nordstroms is a general store yet they have an identity. It isn't about being a fad either.
Jon, its not product branding exactly its your website branding. Think of branding as telling your business' story. What sets you apart from other clothing/fashion websites?
Hero banner on your site is the big blue area where your logo is along with the search bar.
Hey Benjamin, so should I have a particular type of background in my header instead of it just being a solid color? I'm picking your brain to try and make myself better. Now I understand what you mean by branding. I know that I should put that in the about me page. But should I put some type of content on my front page too?