I'll recommend you to increase your store's conversion rate. The eCommerce conversion rate of your website is usually used to measure the effectiveness of how you turn your visitors into buyers by increasing the online presence of your brand. Low eCommerce conversion rate means that your lucrative leads and prospective customers are also low. When your eCommerce conversion rate is not high, then you might want to reconsider how you are managing your website and your marketing performance to keep your lucrative leads and prospective customers.
Read this article and do practice on your own store. Hope everything works well for you!