I'm really shocked that I got such poor results from this ad. Any advice? Any suggestions for different ads? what do you think went wrong?
view the ad below:
Audience I used:
18 - 64
English (UK) or English (US)
People Who Match:
Interests: Meowingtons, ModCloth, Jewelry, Style Fashion Trend, Shopify, Online shopping, WOMAN Fashion or Pusheen
Its pretty clear to see why your ad campain was unsuccessful - you were targeting a very big broad audience. You need to be extremely focused on a very niche audience if you are going to succeed. Think about it - not everyone who likes womens fashion/Online Shopping and Jewelry likes cats. And even they like cats, only super committed cat lovers are going to be purchasing from you.
A lot of people think that having an audience size with millions of people will lead to more sales. But this is far from the truth. The beauty of Facebook is that you can refine a very targeted audience to less than 1 million people at times and get extremely good results. I have audiences working for me that are as small as 700,000 people.
Get more granular. Also, get in touch with me if you want to refine this further: firstname.lastname@example.org
I started working on a new audience here's what I got so far. Tell me what you think. Thx!
Location: United States
Language: English UK or English US
Purchase Behavior: Cat Owners, Cat Products, & Womens Apparel
Interests: Alley Cat Rescue, Black Cat Rescue, Cat Lovers, Crazy Cat Lady, Guardian Angels Cat Rescue & Adoption Shelter, I Love My Cats, Siamese Cat Rescue Center
Hey guys if you are looking for more free information on digital marketing checkout my facebook page www.Facebook.com/JarrettBelliveau I have done a few million on online sales over the last few years and don't charge anything for my content. I got fed up with all of these coaches scamming you guys for $5000 for a program that "makes you money" so I decided I will post all of my knowledge for free for you guys! My back ends are all on shopify and I show all of my numbers! Hopefully this helps!
What you should test is passionate audiences in different adsets and narrow the audience with the broader audiences. But when testing I really would try and narrow with 3 layers so the user must like this AND this AND this. If they like all three then you know they are passionate. Look for interests like magazines, websites, brands and anything that ONLY a cat lover would be part of.