Impact of internet outage in e-commerce

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Dear All,

 
This is Manjula, I work as a research analyst for an insurance company. we are currently working on cyber insurance product for internet outages, for this we need some real time insights on how this product could help e-commerce SMEs .
 
 We would really appreciate if you could help us with the questions below
 
1. Have you ever experienced dip in sales due to internet outages?
2. What are the reasons behind the internet outage?
3. What is the frequency of internet outage?
4. What would you do in case of internet outage?
 
Thanks for your time. I hope I am not spamming here.
 
Thanks and regards,
Manjula.
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