Improving the ROI of 404 pages

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Hi all, 


I'm looking for any good examples or ideas of how to make a better 404 page on Shopify.


Just saying "404 page not found - continue shopping?" is pretty unhelpful honestly. 


Lets take an example - someone tries to open the URL: which results in a 404 page. Why it's 404'ing and should it be - not the point of this. 404's happen and I want to make them more useful proactively. 


What if we pulled the "red-baloons" from the URL, stripped the hypen and returned search results for "red baloons" within a 404 page?