Include Shipping in Facebook Pixel Purchase Conversion Value?

[Davon_Grant]

I am currently using Facebook Pixel, implemented via Shopify's dashboard setting. Everything is working great, but when a customer makes a purchase, the "Purchases Conversion Value" only stays at whatever the item price is. For example, if I am selling a product for free and only making customers pay for shipping, the data will display 1 purchase, but Purchase Conversion Value will be $0.00. Is there anyway to implement shipping into this conversion?

Thanks in advance

[Leon_Henry1]

You would need to pass the value of the cart total  on the thank you page

fbq('track', 'Purchase', {value: '0.00', currency: 'USD'})

Where you see value: '0.00'  << you replace this the shopify code for the cart grand total

[Davon_Grant]

If the cart value is 0, but the shipping is $x.xx, wouldn't the Purchase Conversion Value still just return 0? This is what I'm trying to solve

[Leon_Henry1]

Hi  Davon, if you would like that to happen you would need a if condition

eg if cart val = 0  set the val for the facebook pixel val to  X

else facebook pixel = cart val

Without really seeing whats going on you could really run a report to filter out these type of transactions

[Leon_Henry5]

Hi Davon , Do you still need help with this ?