Does anyone know how some stores generate internal search results pages for SEO? Essentially taking a tag and making an SEO-friendly page for it.
As an example, I think Wayfair does this a lot. For example, if you search "Italy wall art" it just takes you to a search result on the website with Italy tagged (https://www.wayfair.com/decor-pillows/sb1/italy-wall-art-c215363-a144767~465485.html).
It seems to me that this wasn't an actual "page" per se, but rather Wayfair auto-creating SEO descriptions for these search result pages that just inserts the tag into a sentence - i.e., they take the tag "Italy" and plugs it into "Shop Wayfair for all the best ____ Wall Art. Enjoy..."
Has anyone tried to do this on their own / does anyone know if this is actually allowed? I'm not sure if this falls under "Autogenerated Content" against Google's guidelines.
Thanks in advance!
The technical SEO term for this strategy is faceted navigation. I suggest you read that article. Minutely controlling the aspects of faceted content for SEO is a challenge in Shopify. It is one of the hardest parts of on-page SEO for anyone to get right.
Yeah what josh said. That example you linked is more to do with PLP faceted nav. I'd think of it more like a tag page, not an internal SERP page.
Wayfair search result URL's actually start like this:
In a tool like Ahrefs, you can get a (rough) organic search traffic estimate. So it looks like Wayfairs internal site SERPs are not doing that well in Google Organic search:
Instead, Amazon is a way better example:
I took a look at Amazon top organic keywords where URL contains "s?k=" and it looks like this:
So you can see how this kind of approach can work well when done correctly (Amazon is an extreme example...)
I think success with internal SERP pages is a mix of things:
You could probably go a lot deeper with trying to automate a way to define which internal SERP pages are high-priority, what ones should be auto-added to sitemap.xml, what ones should be auto-pruned from internal links, what ones should be no-indexed etc.