I recently spent around 300-400 on FB ads and got around 18 orders. Roughly 500 in revenue which is not great. So I decided to use the $180 I had left to test influencers.
I used a method of sending my product for free to influencers in exchange for promotion. So with my $180 I got around 10 influencers together for promotion and sent out my product.
Took about 7 days to arrive and they all made their own content and promoted my product and the results were insane!
I got around 5-6 sales per influencer a total of 55 sales. I spent $180 and made almost $2k in sales! Now if that isn't a good ROI I dont know what is.
Total profits are about $500 profit. Which is absolutely nuts. So I guess moral of the story is don't limit yourselves to one platform, use both! Now I have 55 total orders and if I run it again with 10 more influencers I will have close to enough to start LAA on FB ads.
AND I can use the content the influencers created for ads. I'm starting to think influencers are best for starting out and building data instead of wasting thousands testing FB ads.
So true! I couldn't agree more! Instagram and Facebook are so over-saturated with paid advertisements right now. Influencers are able to relate to consumers in a way that feels really authentic and genuine.
If you're looking to streamline your process for the next batch of influencers, you should install Carro. It is a free Shopify app that will help you discover influencers who already love your brand. It also simplifies influencer gifting and communications. You can check it out here: https://apps.shopify.com/carro