Hello. My name is Anne. I think I'm in the right place. It took 20 trys to get here. I just opened my online store ampsmktpl.com and had all of 2 sales both from people I know. I understand I should be using some kind of social media which I am not on. Really. Yesterday I did sign up on Twitter, and I have absolutely have no idea what to do with it. I am so burned out with information that I'm at a stand still. I believe I have everything in place, just not moving forward. This is new, any help would be greatley appreciated.
I can understand that you are almost burned out from launching your online store. First of all, congratulations on getting this far! Try to relax a bit and remember that this experience is going to be much more like a marathon than a sprint. While you may want things to progress quickly, they are more likely to take more time than you'd expect. Continue to work towards improving your store and keep reaching out to other Shopify users when you have questions. Lastly, try not to take any of our/their suggestions/criticism personally. Most people that reply are truly trying to help you.
The first thing I notice when visiting your store is that the design and navigation is very bland and bare-bones. Besides the product links, there's no other links to information about your store. What is Amp's Marketplace? Tell your potential customers something about yourself/your store. Where's your logo? A logo is a good start at conveying the message of your store. It's a small detail that will make your site look and feel more professional.
Who is your target audience? What are your shipping options and shipping policy? Where is your store contact information? Consider creating About Us, Contact Us, Policy pages, etc.
Let me guess ... you like Mickey Mouse? How do I know? Because 6 of your 12 Kitchen and Dining items are Mickey Mouse themed. That may be a bit much. Also, since you appear to be selling and drop-shipping, try to offer more of a variety across your products.
Your item descriptions should be more detailed. Remember that online customers have no tangible interaction with the products (they can't physically touch the merchandise). To help compensate for this, you have to figure out a way to express your item's qualities via your pictures and descriptions. In other words, use great pictures and richly describe each item ... it's color, design, size, style, etc.
Another difference in online versus in person: online customers do not interact with anyone. Without personal interaction, online stores must have a professional and trustworthy appearance to help potential customers feel more secure in purchasing online items. You can give potential buyers the reassurance they need to make a purchase by providing well-written policies (Shipping, Returns, Refunds, etc.) and having this information easy to find. Don't make them wait until they proceed to the "Shipping Method" section of the checkout process to find out about the shipping methods and the associated charges. Shipping costs and other things that aren't revealed until late in the sales process can be the reason for abandoned carts.
Think about creating a FAQs page (or individual policy pages) to proactively answer some popular questions: Where do you ship to? What shipping methods do you offer and what are their costs? What payment methods do you accept? Who can I contact if I have questions? etc.
I read where you stated that you are not active on social media. While you may not be comfortable with social media, I suggest you fully embrace it because it's free advertising and typially can only help drive more visitors to your online store. Social media marketing is powerful and Google takes your Facebook and Google+ activity into consideration when ranking websites. For some help, read this and this too.
I hope this feedback ends up being helpful to you. Best of luck in your online venture!
Hi, Anne! Maggie, a Shopify Partner here :)
Social media can be overwhelming, especially in the beginning. The best approach is to take one small step at a time. If you would like to conquer Twitter first, I recommend reading only a few articles per day [I recommend Social Media Examiner] regarding Twitter. This will help you understand this platform quicker. Apply the tips that you like the most.
Create a short bio, include the link to your website, add a profile and cover photo. Then, follow few profiles of your competitors [other online stores in your niche] on Twitter - and see what they are doing. Make sure to copy their technique. There’s no need to reinvent the wheel. Then, share the updates from time to time [post new items, exciting news, new blog posts etc.] Follow other users you like the sound of, and interact with them. Over time, your follower base will grow and people will start clicking the links to your website.
Once you feel you have a better understanding of Twitter, you can schedule messages via Hootsuite and then move onto the next platform, such as Instagram or Facebook. Hope it helps,
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If you have some advertising budget, I would advertise on Google Shopping. A good area to get sales is to target where the buy intent is high. Which is very high with Google Shopping, you can also look into Amazon and eBay. If for example you use social media, the buy intent is much lower than advertising in specific areas. When you reach out on social media, the likelyhood is that you are targeting them when they are just browsing, so not much to do. So this is a good area for brand awareness.
When you do any type of advertising be it paid or free / organic, you need to think about the situation the viewer is in, the intent, and what your goals are.
A good tip is to always set your targets, what do you want to achieve, than find out the best area to do so.
Hope it helps/
Hello Rob. I've read your comments and understand most of it. However, what you consider bland I think is simple. I will find a kind of logo or make my own. As for my shipping I have no idea where the other options went. I had several for first cass shipping. I will also work on an About Us or home page. Don't know how to do that either. No I'm not a Mickey Mouse fan. It is a collection and great for a collector. That's what makes the market Place a collection of different products. You never know what you might find. I know, sounds like a nightmare but I actually enjoy it. I will work on the ideas you presented. Thanks.
Google Shopping is a marketplace where merchants advertise there products for sale, in a way it is similar to eBay and Amazon.
You can indeed burn your budget, however I recommend to take a step back and do some research. It's so easy to fail in an eCommerce business. Strategy and research, get to know where your customers are and when they are buying, at what point are they buying.
Think about yourself, are you buying products from twitter posts? How do you find things when you want to buy it.
There are pretty much 3 stages to completing a purchase.
You want to be at the second tier, target people when they are finding the best price when they know what they want to buy.
If you are targeting at tier 1, than you are doing brand awarness, this is an area where you will never see sales. This is just to get people to know your brand and potentially get a indirect sale at a later stage of the customers buying intent.
These are just basics, but I recommend reading allot, get to know your customers, where they are etc...
Hope it helps.
Hi Emmanuel. Thanks for the clarification. There is so much talk about brand and for me that is the integrity in how I conduct business. It is important but I want to focus on giving customers the best price and service. I also have to update my way of thinking when it comes to how people shop, I'm old school and using social media to shop is new to me. So I will need to do more research in that area and hopefully not break the bank. Thanks again.