Is the best way for url and SEO to organize products using Shopify product type categories?

Tourist
22 0 1

Hello,

Recently lunched my website in shopify - www.livettes.eu. Would love to know your opinion about best way to organize website products. I choosed to my products with Shopify product type categories but unfortunately only now I find out that it could negatively effect my SEO and website search in google. 

Organizing products with product type seems the best way to oganize my business products - as I am selling removable wallpapers and there are many types of wallpaper designs. Unfurtunately the url looks "awful" :(

Example: https://www.livettes.eu/collections/types?q=Cute%20creatures%20wallpaper

Is there any chance to fix it? Or maybe there are other options to orginize products. Unfortunatelly my shopify theme - Pipeline, don't support option to put collection in collection. In that case I could create the main collection, for example kids wallpaper and subcollections like cute geometric wallpaper; dreamy eclectic wallpaper; locely botanical wallpaper..

Would appreciate if someone could help me!

Best regards, Liv

0 Likes
Shopify Expert
246 0 38

What is the possible negative effect on your SEO?

A down side of using types is that you can't customise the page in any way. No control over heading, title, meta description and no way to add an introduction. And in your case the product page is not even linking back to the type page.

With collections you do have that sort of control, and the URL is a lot cleaner.

You can make a collection for a type to gain access to that extra control, but remember you want all links to go the the collection page, not the type page.

Either way, try and make your products reference back to pages that include them. Its typically helpful for your visitors to find related products, and it hels search engines undertand how your products are related. Using a breadcrumb trail (with strucutred data) can help even more, but it's a bit fiddly to do in Shopify as it does not support the concept of categories and sub categories.

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
0 Likes
Tourist
22 0 1

Hello Tony,

thank you very much for your reply! It looks like I found one of the solutions for my issue. Before you posted your reply I replaced product types with product tags and in themes language section changed tag name from "tags" to "styles".

Unfortunatelly with tag option similar like with type option I am losing control over heading, title, meta description and I have no way to add an introduction. But now the url looks much better and cleaner and I suppose that is much better for google to understan my site -  https://www.livettes.eu/collections/wallpaper/art-deco

In your reply you said, that "You can make a collection for a type to gain access to that extra control, but remember you want all links to go the the collection page, not the type page.". As I assume now all links go to the collection page? Am I right?

About your proposal make collections as a type it's a little bit difficult for my shop. Why? I will add 2 print screens so You could see how my theme (Pipeline) looks with product types organized with collections and organized with tags.

1. With collections

2. With tags or types

As You can see if I will organize 20 or more product type categories with collections I will get never endless page and no side bar menu :( Or I am wrong about this and there is better solution?

 

Best regards, Liv

0 Likes
Shopify Expert
246 0 38

I tried to work through a solution using collections for a client once. It got convoluted and hard to maintain, so I decided it was not worth it. I think I got to wrapping types/tag pages in collections and then manually add the collections to the side bar.

Don't worry about ugly URLs with Google, what a URL looks like makes little or no difference. My concern is the lack of content control.

 

 

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
0 Likes
Tourist
22 0 1

I love your advice to manually add collections to side bar but how can I do that?

The problem is that "Pipeline edit theme section" offers me only several options for side bar menu:

Custom link list won't be solution because I can't add two different links for Kids wallpaper and Wallpaper. In future I am planing to add new products like pillows and wrapping papers so then I would need 4 custom link options.

Maybe there is different way to manually add collections to side bar?

 

Best regards, Liv

0 Likes
Shopify Expert
246 0 38

My client created a navigation menu of collections and his sidebar.liquid included the menu.

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
0 Likes
Tourist
22 0 1

Thank you for the reply! I'm new in this, so is there any kind of tutorial how to make this happen? 

Thank you in advance!

Liv

0 Likes
Shopify Expert
246 0 38

I just worked it out from that clients files.

A bit of Googling came up with these:

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
0 Likes
Tourist
22 0 1

Thank you very much Tony, I appreciate your help!

0 Likes
Highlighted
Tourist
22 0 1

I tried this option and it's working but unfortunatelly there are one problem and I will stick with tag option. This is because I can't find the way to change the look of my main menu.

The problem is that originally my header menu bar have only two drop down collections - Wallpaper and Kids wallpaper. And it looks ok. When I open each of them I can see sub-collections (tags). After I made changes all sub-collections are showing up in header manu bar. As I have plenty of sub-collections menu bar doesn't look very well. Unfortunatelly I couldn't find way to hide sub-collections from menu bar.

 

This is how menu bar looks originally

This is how menu bar looks when i made changes and included some sub-collections.

The problem I can't take of sub-collections from menu bar and I think it can't be solved. Thank you Tony for help but I will stick with tag option.

Best regards, Liv

0 Likes