Last Black Friday is really a failure, what should I do for upcoming Christmas?

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Tourist
6 0 3

I have done all everything I heard from you guys on the forum, read every single word, every tip, every recommendation for the previous Black Friday. Put on 20% discount, do the social work, improve the site, advertising... A lot of traffic came in, BUT STILL NO SALES. That's awful :(

What did I miss? Did the discount too small? I tend to put on the 30 - 35% discount for the upcoming Christmas and accept no profit! Will it work? Any experience that you can share? "No sales" really discourages me :(

I'm selling home deco btw. Thanks for your help

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New Member
2 0 1

Following! I'm not successful for last Black Friday too! A lot of traffic, no sales. I'm selling handmade stuff. Here is my shop: http://www.pamahandmade.com

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Shopify Partner
71 0 12

Hi, Rachel

I think it's not really about what you have prepared, but about the idea. 30 - 35% discount "may" work for Black Friday, but not for Christmas, I'm afraid. In my mind, Christmas is not a promotion event, but a special holiday event, when people would love to care and share more. So that it better for you to send people a gift when they purchase or help people send a gift to their family and friend.

Also, you should care more about your old customer. Sending them an email saying that "this email is just for you" with private discount makes them feel special. Old customers are more likely to buy from you.

You can follow Shopify holiday toolbox or the Christmas promotion guide that I'm using. Think that it may be helpful. It's all about promotion ideas and turns the ideas into actions. I also apply some of the idea from it on my upcoming campaign.

Hope it really helps :)

Facebook Ads, Google Adwords & Google Analytics - my passion and that's what I can help you with right now.
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Shopify Partner
26 0 10

Hi Rachel,

I know selling nothing can be frustrating, especially if you put a lot of yourself into it.

When a promotion ends, it's important to try and figure out what worked and what didn't. That's exactly why you're posting here so let's try to figure that out.

All you know people came onto your store and didn't convert. So let's work backwards:

  • How much traffic did you get?
  • Where was the traffic coming from?
  • How well did these visitors know about your store?

This will give you a good idea if you actually got enough visitors to your store, if their quality was high enough, if the prerequisites in order to make a sales were fulfilled.

Next you can try to go a bit more personal. Try to reach some of the people that have been on the website (email/communities/survey on the site) and try to understand more about what they were doing on your site.

All these pieces will give you a better idea what to try next, instead of just upping the discount percentage.

 

 

StoreGrowers.com - no-fluff ecommerce marketing advice
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Tourist
6 0 1

Hey there, 

I'm going through the same problem right now. I launched my website 3 months ago. I've spent a lot of money on google ads, Bing ads, Facebook ads, Instagram yet, all of that has amounted to nothing.  I have made no sale at all. I'm almost about to give up. it's very discouraging. Anyways good luck to you!

Mary

 
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Tourist
6 0 3

Hi Nathan, thanks for your resource, I'll read both :)

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Tourist
6 0 3

Hi DennisMoons,

I don't really know how to thank you, really helpful for me. I just have one more question, how can I know exactly what people are doing on the website? As you said:

Next you can try to go a bit more personal. Try to reach some of the people that have been on the website (email/communities/survey on the site) and try to understand more about what they were doing on your site.

Thanks so much for your help

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Shopify Partner
130 0 12

Hi Mary Yeboah, wow, you have a really good site. Seem that you have spent time and even yourself for that site. I have some comment that may help you.

About the homepage

I think you can have a look at some big Fashion eCommerce site to see how they are doing. For example Zalora: https://www.zalora.sg/women/ (and now is Robin). There always a big banner on top, it is like a show window that you always see in any Fashion offline store, which shows the most feature product of your store at that moment, with a big call-to-action button, so people can take action right away. After that now comes the categories.

About the product page

I think it's pretty good, very clean and tidy, but you can add some fake reviews. Review make people trust you more.

Add blog page

I believe that selling Fashion is to sell style. You can write the blog post about trending style, clothing/accessory review with video or lookbook to attract traffic. It's good for SEO too :)

Download free Shopify theme: https://www.sellersmith.com/pages/sellersmith-free-themes
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Shopify Partner
26 0 10

how can I know exactly what people are doing on the website?

There are a couple of ways to do this:

Hotjar: it's a free tool that will show you heatmaps & recordings of what visitors do on your site, this usually is really helpful - https://www.hotjar.com/

Email: get people to optin to your email list / if you had people abandoning their cart, follow up with them. Don't focus on getting the sale, focus more on understanding what was holding them back

Survey: the Hotjar tool described will also allow you to run small polls to ask stuff about your visitors. These usually require a lot of traffic but can be really helpful in understanding what's happening & what's going wrong.

StoreGrowers.com - no-fluff ecommerce marketing advice
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Tourist
6 0 3

Fantastic, DennisMoons! Thanks so much, I will try hotjar

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