Dear Shopify community
How do you bring customers to your website without spending a lot of money on advertising? Simple. Be where they are. Because "the push" doesn’t work anymore. The average American is exposed to 10.000 marketing messages every day. You need to pull them, and it should be their decision to come to you, because people don’t like "being sold to".
Tell us who your target audience is, and let us come up with ideas for finding them, and pulling them to your website.
We'll do our best to reply in one business day.
Who are we, and why are we doing this?
We are a group of ambitious professionals who help small businesses win, because we believe that they are the driver of the economy. We’re helping them gain customers, and make them happy by providing real-time customer service, around the clock.
We're putting together a series of 'how to find customers using Snapchat, Twitter, Facebook and Instagram' articles that might help you get thousands of visitors without spending a lot on advertising.
Here's the first article:
We're looking forward to hearing from you. We just need to know the URL of your store, and how you define your target audience.
Quick question: What if I thought I knew my target market, but Google analytics is telling me different?
I thought my target for age was women 25-35 which they do visit my site. However, I have noticed that I have more women in the age range of 35-55 visiting, and when they visit, the bounce rate is lower and they spend more time browsing.
Should I put stock in this info? Should I wait a few more months to see if this data continues to stay the same?
Here's an expert opinion about the accuracy of Google Analytics demographic data, so I suggest that you don't trust that too much:
Based on your websurfing, Google tries to predict your gender and age. Basically, this is the same as what traditional media has been doing for years: you like to watch The Simpsons, so we assume that you’re a 15-35 year old male. Therefore we will show you advertisements that target males in this age category. The only difference is that Google manages to collect much more data than any other publisher before.
Please take a look at the "Fashion-Beauty" category on Meetup.com. Do you see any popular meetups that you would like to be targeting?
If so, please read this article to see how you can reach out to them:
We can brainstorm as to where else we can find these women.
You're very welcome
Do you mind upvoting this topic so that we can reach more people?
Hi Leonard. Thank you! Can you please send an email to email@example.com so that I can respond right away?