Most stores don’t fail because they have bad products to sell. They fail for executing very efficiently the wrong things, instead of focusing on what makes the biggest impact at the right time.
If you just started, your store is in Validation Phase. It means you need to find out if there’s even a big enough market for your hammocks out there.
What you’re looking for in the beginning is the “low-hanging fruit”. The people who have been waiting their whole lives for your store to exist (even if they didn’t know it yet).
Then start frequenting the places where your prospective customers hangout (online and offline). Promote your products and content in the cheapest possible way. There’s no substitute for hustling and hard manual work to do this at this point.
Then you’ll start making your first sales. Once people start coming back and leaving nice reviews to your products, then it’s time to work on actually optimizing your store to grow.
The best way to optimize a store is to understand your customer, test different aspects of your site and search for the best acquisition channels. I wrote a comprehensive blog on this. Check it out: http://blog.compass.co/how-to-build-a-profitable-business-demystifying-customer-lifetime-value-with-...
If you have any questions, please don’t hesitate to contact me at ramon (at) compass.co
Content Marketing & Growth at Compass.co
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Hi Jarett! Maggie, a Shopify Partner here :)
I have critiqued your store twice, and I'm glad you optimized your website. I would be happy to help you with marketing or a consultation this time, if you preferred. I currently offer Skyp consultations and you can book a FREE 15 minute chat online by using the link below:
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