Just started our streetwear store that is focused primarily on korea fashion. We are a multi label store and we curate our clothing from designers that has their own shows during fashion week.
We did a prelaunch and has been fairly successful with 15k emails over 2weeks.
Now that we launched, conversion has not been ideal. We have spent quite an amount on fb ads, influencer marketing and i should believe that we have a fairly interesting and active social media channels. We also send out good promotional emails.
Please take a look at my site intently and see what are my conversion killers, looking for conversion experts, willing to work together to solve my conversions issue.
Just checked your website, very impressive website with clean graphics, but still lots of room for improvement.
Here's what I suggest you do, implementing each will increase your conversion rate by a bit, combined they'll have a large impact = $$$
- Redirect to cart after item is added to cart
- Remove company field from checkout
- Make phone number optional during checkout
- Give a clue of shipping costs in your shipping & returns page, don't surprise them during checkout
It can be a table with shipping rates and estimated delivery times for different parts of the world
- Shipping to Singapore is free, but why don't you tell it on website?
- Offer free international shipping over a threshold. Hint: figure out your Average order vale and set something a bit more than that,
i.e. $125 if your AOV is about 90-100 and be sure to commnicaate it on website
If you say upfront that shipping is $20 and then say it'd be free over say $125, then people are encouraged to spend more.
- Accept Paypal, some people prefer that and belive it's safer = some extra sales = a bit higher conversions rate
- Set that currency selector up to show some more currencies other than just USD, or remove it altogether. What's the point of it being there where only one currency can be selected?
Are the prices the same in Sigapore Dollars and Australian Dollars and Us Dollars? Definitely not, so cater to their needs = less confused customers = some more sales = a bit higher conversion rates
- OH, just saw your "FREE shipping over $150" message in small text on cart page. Remember, people aren't sent to cart automatically, when they add something to cart they are presented with an AJAX cart popup which has a CHECKOUT button and brings them directly to checkout. The minimum number of people possible will see that message on cart page. Add it to every product page.
- Write description for some new products that doen't have any description:
This: https://www.bangcube.com/products/amss17an001bk costs $170, but there's only ONE picture of the front of it, no close up, no more pics, and NO description. I won't buy it even if I like it!
What is it made of? Who makes it? Inspired by what? Give me more info and I might buy it = some more sales!
Many products can be improved this way.
- Change those https://www.bangcube.com/products/amss17an001bk URLs to something meaningful like
https://www.bangcube.com/products/3-pocket-long-anorak. It helps people find it organically via search engines, page URLs are important. After all it's free traffic = more sales
- Make "Add to Cart" button a bit bigger, and A/B test changing its colour to make it pop, so it'll become the center of focus on product page. An increase in the number of add to carts = an increase in sales
- Add rating and reviews to your site. The more they trust your brand, the less friction is there for them to buy when they like something.
- Add a physical address on your contact us page if you can. No one's going to show up, but it adds trust = more conversions
- Like above, add a telephone number if you can. helps build trust
- Add two menus: MEN / WOMEN. it makes it easy to filter out products for customers. Now every collection is mixed. A girl looking to buy something for herself wants to see women clothes. They are only a few minutes on your site, check your Google Analytics and you'll see. So in that little time you have, show them what matters to them.
- Add Alt tags to all your images, now it's either "Image" or "Click to view large", also, consider renaming images to a meaningful name even as easy as <product name>-<brand name>-by-<bangclub>.jpg
it will help with SEO and will result in free additional traffic to your site
- Setup Abandoned Cart Recovery emails if you still haven't (using Shopify's own as a starting point) this should help convert about 5% of abandoned checkouts.
After you've done these, then get a proper conversion rate expert to help you bring it to the next level.
Hope this helps,
Sia K said almost all i wanted to say, she did a great review of your site. I saw you are interested on running Adwords now. If you don´t know how or you just want an expert team to do it for you, feel free to contact us!
We will run all your Adwords campaigns, create beautiful banners, support you on Adwords question, optimize your budget...etc. All this for free!
If you want more information please check out our app, we are willing to help you!: https://apps.shopify.com/cleverppc
Marketing Department of Clever Ecommerce.
thanks for the reply. Yes I'm interested to let an expert team to come in and work on my Adwords.
im already spending a considerable budget on Facebook and Instagram ads and adword which is more conversion centric is no exception.
willing to work with your team to crank up our conversion and bring in traffic and sales.
please advice how we could go about it.
Hi again Cornelius!:
All you have to do is download our application from the app store of Shopify and follow 5 simple steps to get ready! Those steps are here for collecting information about your store in order to start working on your campaigns, we will also collect information about your products from your website.
If you have more questions, keep contacting me!
Marketing Department of Clever Ecommerce
Glad you find my suggestion of value.
Regarding AdWords, I'd suggest you seek professional help. Like what Rodrigo's team has to offer.
My general advice about doing paid ads for you is to stay away from text based format and invest more in the visual forms, like Facebook, Instagram, Google AdWords Display ads and also Pinterest. Fashion is a visual vertical and the unique style of the products you offer can't be communicated through words only. that's why I'd expect better ROI from visual format.
At this point, I'd prioritise fixing conversion issues on website over ad spend (while both are definitley worthwihle), as there's less point in paying to drive traffic to a page/website that does a mediocre job in converting traffic into cash. But if you're already spending on paid ads to drive frist time visitors, then here's what I suggest:
- Definitely get professional help to optimise your campaigns, reduce costs and maximise ROAS.
- Try retargeting ads to reinforce your brand and to bring back the traffic that hasn't yet converted to sales. I recommend Shoelace app for a simple, hassel free Facebook/Instagram retargeting campaign (we had great results with them) and also AdRoll for retargeting users across the rest of the web.
We just received your email, my partner Jose María will do the settings for you! He already has your email so he will be contacting you!
Thanks for trusting on us. Any other question you can keep contacting me!
Marketing Department of Clever Ecommerce.
Hello, We' ve just launched www.femalewishes.com! It's a store about women's accssories, bags & jewelry.. In your opinion does it look professional and trustworthy? Do you notice any major conversion killers? Any suggestions on how could we improve it?? Thank you for you feedback and consideration!