Well done, it's much better now. Specially the extra photos on product pages and the new URL for products. You should see an uplift in conversion rate and some organic traffic soon.
I still suggest adding meaningful Alt tags and adding a Men/Women menu.
Do you have Google Anlaytics setup? If not, then do it ASAP and do it correctly. I suggest either getting an expert to do it for you or do it yourself by following steps in this article:
If you already have analytics setup, then head over to eCommerce tab after a few weeks and see if conversion rate has been increased and by how much.
Now you've almost covered all the bases and best practices for an eCommerce shop to a nice degree from usability/conversion point of view. To enhance it even more, you need help from an expert that can researh your customers and dig into your analytics to find issues and comes up with some hypothesis about how to fix them which can then be verified through A/B testing.
Hope this helps,
My team mate from SellerSmith wrote the detailed article with Shopify conversion Tracking. After reading this article you might see some insights from your traffic via Google Analytics.
In the case if you want to figure why there is the low conversion rate when the traffic is coming to your Shopify store, feel free to take a read blog post about using Google Analytics report to find out the problem.
VERY NICE HOMEPAGE!!! But for conversion, I think you should pay close attention to product page
1. The pop-up is quite annoying
It keeps appear all the time regardless I try to close it
Think about it like a funnel. If they do not buy a product and tend to leave, offer them an extra discount so they have the incentive to stay. Or try building funnel pages. The strategy is that if they buy one product, offer them to buy one related. If they don't buy, offer them an extra discount
2. Your product pages are lack of high-converting elements
When shopping online, people are fearful of a lot of things. They fear of being deceived or receive a product that they do not actually like it. So you should add some elements to remove that fear
You can also add some elements that push people to buy. For example, for the discount or most feature items:
Normally, a theme does not support these features, but you can add them using a page builder. I use PageFly Page Builder to build my site. About 25 elements, quite flexible. PageFly can build any page (Homepage, product page, blog page, funnel page...). The cost is really low so I think it can be a good start for you
Hope it really helps ;)
Love your site! Have you posted on r/malefashionadvice? I could see that thread buzzing about Bang Cube.
Also, have you considered professionally-managed Facebook ads? My team at AdSpect manages and optimizes ad campaigns for other streetwear stores who we've helped tremendously!
Give us a look! We also have a two-week free-trial promotion going on - www.adspect.io
Email & Facebook/Ad marketing can be tricky if you don't niche down your customer segments. You can easily burn your pockets if the ads are not targeting your customer audience. If you already have customer emails (or) leads i would suggest to try out this app(there's a free credit on it) to get your customer interests just by knowing your customer email - https://apps.shopify.com/customer-insights. Once you know your customer interests then you can segment them appropriately on Email & Ad campaigns. This can help you to target similar audience.
Hey Cornelius! Happy to add my $0.02 to the conversation.
Our agency works with tons of fashion, and here's what we tell them: Focus on cadence.
First, a few quick bits & best practices:
We blogged about this extensively on our recent post, and I hope that helps!