Looking for out-of-the-box marketing techniques for a difficult industry

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New Member
11 0 0

Hey, everyone!

 

In a nutshell, we are an online retailer for electronic cigarette/vaping related products.  Due to the rise in bad rumors and negative press surrounding the industry we're in, we're not allowed to pay for ads on Facebook, Instagram, Twitter, YouTube and more platforms because our products are considered "Tobacco Products".  Last I checked, we cannot advertise on Google or Bing either.    

 

Does anyone have any other creative ideas or avenues we could approach to get some new customers and hopefully advertise our business?  Is there anything we can do to incentivize our customers to refer new customers to us (aside from apps like SLoyalty and such, as we already utilize those) or any ways to get our name out there without being held back by social media marketing?

 

Any feedback is much appreciated. 

https://www.ElevatedVaping.com
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Shopify Partner
11 0 2

Try amazon PPC

AdWords Expert - Google Partner - Get a Free AdWords Audit: www.ppctheory.com
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Shopify Partner
157 0 10

Hi David:

There are more ways to advertise your business without using conventional platforms. 

One of these methods could be finding a vaping influencer and make him promote your products, this way you can get pontential customers.

 

 

Shopify App Professional Adwords Campaigns: https://apps.shopify.com/cleverppc

Shopify SEO Guide: https://www.cleverecommerce.com/shopify-seo-guide/

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Tourist
35 0 3

Hi David,

We have an app for Shopify that may help with your issue here

We allow you to

  • Compete with local retailers & win
  • Recover lost sales with exit offers
  • Grow your mailing list

and much more !!!

here is a video explainer

Take a look at it, you get a 14 day trial period with it. 

 

 

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New Member
11 0 0

We are also barred from all Amazon advertising and Amazon pay.  

https://www.ElevatedVaping.com
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New Member
11 0 0

We have looked into this briefly before, but it seems we should get back on track with it and find some influencers to help promote our brand.  Aside from influencers, is there anything else off the top of your head that's worth pursuing in your opinion? 

https://www.ElevatedVaping.com
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Shopify Partner
157 0 10

Hi David:

Another way to get traffic and potential customers is writing a blog talking about your products, it can bring you a lot of qualified traffic and it also helps to your SEO, check more detailed information about this on my blogpost: https://www.cleverecommerce.com/shopify-seo-guide/

You could also begin a youtube channel, making reviews of your products, tips and tricks of vaping, benefits of vaping, top 5 best vapers 2017... and a lot more.

 

 

Shopify App Professional Adwords Campaigns: https://apps.shopify.com/cleverppc

 

 

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Tourist
35 0 3

If you create a landing page for your referrals, our team can set up our app to promote your website via referal system. 

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New Member
11 0 0

JustNickPicking - We have used a referral program before that offered rewards to customers but it was very under utilized even with the chance to get $10 off for a single referral. 

https://www.ElevatedVaping.com
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New Member
11 0 0

Rodrigo,

 

We had a blog we used to update weekly but it fell behind on our priority list, so maybe we should bring it back and see what effect it has on our traffic.  A Youtube channel is something we would love to do, but not sure if we have the time to fully produce high-quality content on a regular basis.  We will discuss these ideas, and I appreciate your feedback. 

https://www.ElevatedVaping.com
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