Hi all, I went live with a new Shopify platform 3 weeks ago, and despite visitors creeping up, I am not seeing any sales. I have started using Google Adwords and Google Analytics to try to get a little more traffic through the site that might provide some kind of feedback on what people are looking at, and that has helped give a picture of the types of people hitting he site, but still no sales (though I am not new to E-commerce so realise it takes time, but this is the first attempt at self build). So if anyone could take a look at the site and advise if anything obvious I need to tighten up I would appreciate. Maybe its just pricing needs to be taken down a notch, which I am looking at today, but not panicking as its early days. Another and slightly more baffling issue is that I am seeing a lot of traffic from San Angelo in Texas, even during their night - maybe up to 6 simultaneous users. Is anyone aware of a hub or anything there that might cause this - I'm a little disturbed by it and that it may be someone with nefarious intentions. Any advise welcome. Thanks all. www.stamphawk.co.uk
You should build social proof for building trust on your store.
Should show entire address with contact information , helps in building trust
You will need to work on SEO for generating organic traffic
If you are providing any special offer, you should show it on the top of the page bar - to grab attention
You have 10 secs to grab your customers attention
You should keep iterating and testing with design to help you convert
you should have a “growth strategy”
It turns out that the multiple hits from San Angelo, Texas are related to Google Adwords, so panic over on that front. Every time you refresh the Adwords page, it shows 2 extra visitors on the Shopify Live View stats which is a bit misleading...…….if you refresh the adwords page 100 times you will show 200 visitors so you can be tricked into thinking you have a lot of visitors. The lesson is don't refresh the adwords page more than once a day.
Hello, a bit late on this but thought I'd add that I spotted the same thing, and not just when i refresh the Google page - they seem to do random checks?
But what I wanted to share is that what really improved my shop's performance in the last 2 months is using Kit to do Shopping Ads for me.
We'll see if it keeps performing, as I've only used it for approx. 2.5 months but so far it's doing a really good job.
I was quite frustrated to begin with, and after 2 years and thousands of dollars spent on Google ads (with and without help of agencies) I was about to throw in the towel and close my Shopify shop and just keep Etsy which worked much better due to existing trafic.
But now with Kit, I plan to keep both and have more hope that it'll all come together in the end (well, I am in small profit this Aus. financial year which is a novelty, so optimistic :-))