Lots of traffic on website but very few ATC or IC

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Hello guys,

 

if you can help me, I would like to ask you why I'm not getting what I expected from my FB ADS, I mean, I got lots of traffic from my ADS, lots of sessions on my website, but very "few add to cart", "initial checkout" and sells.

 

I think I'm doing some newbie mistakes, this is my website: https://spoonsmart.com/

 

Could someone help me? 

I'm spending a lot of money into ads, I am very sad to get very few results :(

 

Thanks a lot guys,

 

 

Simone.

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