Major increase of conversions from direct traffic after use of Shopify Payments

SanderVelden
Tourist
13 0 2

@Dutchiemixed Yes, indeed. Seems like exactly the same problem. I did some further research on the suggestion of @Josh_Uebergang and asked Shopify (based on his links) what they can do about their part of the suggested steps in the articles. But it seems that they don't want or can't do anything. 

--- Response Shopify

I have read through the website you sent as well as through the previous emails, and I understand you're having issues with this step:

  • When entering the target domain via a link in the source domain or an iframe, the URL of the page loaded in the web browser must have the _ga=1.234567.234567.234567 URL query parameter in place - Jump to details

Everything that needs to be done within Google's side is a bit out of our knowledge scope, as we only support the Google Channel within Shopify. After scrolling down a bit, it looks like this needs to be within the Google Task Manager, which I'm not familiar with so our help with this matter is limited, as our technical support team also deals with the Shopify side of things, not what goes on within Google.

---

But I think it's strange since it already seemed a problem 4 years ago (https://community.shopify.com/c/Shopify-Discussion/Direct-Traffic-in-Google-Analytics-is-including-c...) so I expected Shopify had already a workaround for it or otherwise the experience to know what we do wrong on our side so we can fix it ourselves.

@Dutchiemixed @selina10261 Please let me know if you have more insights.

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Dutchiemixed
Tourist
5 0 1

@SanderVelden thanks for replying. 

if they say it is a google thing it means there is not solution. Google tag manager is only for shopify plus. 

I’m going to try GA4. Let’s see if this solves anything. 

@Josh_Uebergang any tips or new work arounds for this? Thanks in advance! 

 

Regarding the reaction of shopify on the google app. I understand what they are saying hence the google app is meant to connect to Google Ads. I tested it and the conversion actions are firing correct. 

If I find a solution I will let you know! 

SanderVelden
Tourist
13 0 2

Yes maybe then there is no solution. Only with Google Tag Manager in Shopify Plus. But I asked them if they can give a response in this topic based on the experiences with the users of the other topics. At least it would be nice to have the confirmation if your assumption of Google Tag Manager is correct. Then we can stop putting effort in it.

And that's a good thought about GA4. Really curious about your experiences. If that solves this problem I'm gonna make the switch to GA4 a priority.

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There is no native Shopify integration for GA4. I've seen some people try to roll out GA4 in the past few months and they have all been piss-poor implementations with no advantage.

You can insert Tag Manager into the Additional JavaScript section of Shopify. Though in the past month, Shopify's policy on this has been unpredictable. You can see my FB post on the issue.

If you want to go GA4, the guys at Elevar do good work.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
SanderVelden
Tourist
13 0 2

@Josh_Uebergang Thanks for the reply and good to know that Google Tag Manager might be something to consider / try via the additional javascript section.

But I guess your suggestion that it might have something to do with the 2-minute cross-domain window will not be solved by using GTM right? It then only needs other instructions to implement it.

And regards to my earlier question (see below) I experienced that it was not as simple as adding the custom 'linker' code to the additional javascript section. But I understood in the articles that for the correct implementation you need some custom help from the other domain (so Shopify in this case) but they were not able to help they said. Or did I misunderstand and can I implement it completely on my side? In that case I just gonna dive deeper in it to better understand it.

Thanks in advance.

--- earlier post ---

@Josh_Uebergang Can I aks you for a short check of my understanding of the following:

- Chapter 5 of https://www.digitaldarts.com.au/google-analytics-shopify mentions that if possible you need to set-up something on the other domain.
- On https://www.simoahava.com/analytics/troubleshooting-cross-domain-tracking-in-google-analytics/ they explain with GTM, which is not possible to use because of my Shopify plan.
- On https://developers.google.com/analytics/devguides/collection/analyticsjs/linker I did some more research.

Is it as simple as adding below code to the 'Additional scripts' field in Shopify and replace destination.com by my own domain name? Since I can't affect the Shopify payment (third party) workaround, I assume that can be ignored.

// Loads the Linker plugin
ga
('require', 'linker');

// Instructs the Linker plugin to automatically add linker parameters
// to all links and forms pointing to the domain "destination.com".
ga
('linker:autoLink', ['destination.com'], false, true); 

 Note: I will also test this, but if you might think this can ruin more than it helps I might remove it earlier than I have enough data.

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SanderVelden
Tourist
13 0 2

@Josh_Uebergang I did some further reading on the link you sent and I added below code to the Additional Google Analytics Javascript in Shopify:

// Loads the Linker plugin
ga('require', 'linker');

// Instructs the Linker plugin to automatically add linker parameters
ga('linker:autoLink', ['stripe.com', shopify.com'], false, true);

ga('allowLinker': true);

Do you think this is correct? My assumption was to add the links of the payment providers to send them the correct parameter.
Until now (after just 7 orders) no problem yet, but I'm also missing 3 conversions in general in Google Analytics. Might be a coincidence (I need more data for it).

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SanderVelden
Tourist
13 0 2

@Dutchiemixed Do you already found a solution? I tried a few things and tested it for a week everytime but it's still not solved.

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Dutchiemixed
Tourist
5 0 1

Hi, 

 

Well the difference in conversions happen because of the apple pay/google pay solutions Shopify offers. This is the reason why there is a difference. 

I let go of finding a solution. What you can do is: https://www.youtube.com/watch?v=xoeis7WHc_s 

 

Cheers! 

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SanderVelden
Tourist
13 0 2

Thanks for the reply, that seems something different than my problem, but good to know

Have a nice day.

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