Making Google Shopping adwords understandable

Excursionist
63 0 4

Hello, 

I have a shop with the app google shopping, it links through correctly and I have placed bids on google shopping items to be seen in search. 

However, in google adwords when you look at the campaign items it shows the shopify unique ID, you cant scroll through at see what the items are, it shows a unique ID for each item and you have to click and view what the item is. It’s very confusing and it’s something that I could live with for 2 years but it’s on my list of jobs to fix, or so I thought, I cant find a way to fix it? 

Does anyone know how to make it show the ‘Item name’ there is no google shopping column for this either. 

Attached, is a picture of the mess it makes.

 

Thanks in advance, 

Adele

http://www.tenderessence.com = Essential Oils UK
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Excursionist
63 0 4

Hello, is there anyone seeing the same issue?

http://www.tenderessence.com = Essential Oils UK
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Highlighted
Shopify Partner
153 2 21

Shopify's offiicial Google Shopping app sends the product id as shopify_gb_7453076167_23814855303

This product ID is shown under the ITEM ID's in Googel Adwords.

For example if you would use a different app or tool with the ability to change the product ID to SKU, than you can see the SKU value in Adwords under the ITEM ID's.

So, there is no solution within Shopify's APP but there is with other tools.

However!!! Very important, if you do plan to use a different tool and you start changing the ID's all historic data and ranking will be wiped out. So do this with the full understanding that you will start from scratch.

I would say this is ok, if you are not doing so well anyways, a fresh start is a good idea. However if it is just for the purpose of changing the ID, I would not do it.

Also note you can hover over the item id and see the title of the product.

Hope it helps.

Google Shopping Specialist - Data Feed Managment Tool
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Excursionist
63 0 4

So there is no solution within Shopify’s APP

This is very furstrating and yes I do hover to see what the product is, but it takes ages. It’s really tedious. 2 of our 50 or so listings are good on shopping but the other 48 are not. I am not sure what to do. 

I just wish shopify would have changed the program to make it work better and maybe use your SKU or even the title as the product ID. It’s such a mess the way it is.  

Thank you, so much for your reply. It’s gave me some relief in knowing others have the same issue, I thought I was doing something wrong. 

 

http://www.tenderessence.com = Essential Oils UK
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You have broken the Packaging category (whatever it is, a product type or custom label) by Product ID so you can control bids at an individual product level. You can click on the speech bubble icon to see what exactly the product is.

If you'd like to see the SKU or product name rather than something like "shopify_gb_7453076167_23814855303", you can copy-and-paste the product's title into the "custom_label_0" field of your feed app then split-out the shopping campaign using the "custom_label_0" field. It is tedious to do. An app like DataFeedWatch will automatically let you map a product's title or SKU in the custom_label_0 field. I manage 30+ client stores with this. You can customize a feed however you want.

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping
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Shopify Partner
153 2 21

Do note, if you use custom labels to add title info, that you can have up to 1000 unique per custom labels (5000 in total). Meaning that if you have more than 1000 products this method is not practical.

Also you are limited to 100 characters.

If you are using a 3rd party tool, the best option is to use the SKU as Product ID, which most if not all 3rd party tools can do.

Google Shopping Specialist - Data Feed Managment Tool
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Excursionist
59 0 3

Hey mate! Cool products. Essential oils are a hot seller now!

You've asked a good question about digital marketing here. Wanted to offer my $0.02

In our experience working withn ecommerce companies, the key is avoid wasting significant expenditure. One way to do so is with efficient structure.

Before you actually start running Adwords campaigns, it’s essential to consider any and all factors that your company can exploit and build from within the market to differentiate.

A few foundational questions worth asking are:

  • What are your three undeniable goals?
  • What are your best selling product lines?
  • How does seasonality affect their performance?
  • What is your past history of SEM performance?
  • How has the competitive landscape shifted since your company launched?
  • How much budget do you have to compete with other businesses in your vertical?

We wrote a long post about this called "The ROI of Structure," and it may be useful for ya: https://bit.ly/2JxA2zJ

Good luck to ya!

CEO of Metric Digital @ www.metricdigital.com
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