Many views to my website, but low sale

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New Member
7 0 0

hi guys!

I opened my store 3 days ago.. I paid shoutout in Instagram from famous pages. I had a lot of visits to my web site (yesterday +400 visits) , but my conversion rate is very low! Only 4 sale in 3 days (total visit +550).. And I had more abandoned cart (value 500$!).. I am so frustrated.. Today I will start retarget campaign.. but you have any idea on how I can increase sale?

Please help me.. Thank you so much.. I am very unhappy, I would like to close web site so I don't spend anymore money.. please help me..

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Tourist
43 0 1

Hey- I just checked out your site and your Instagram and I have a few super simple ways you can get better conversions and also capture sales from Instagram. You have over 50K Instagram followers and the only way for them to buy the products they see in your posts is to click on the link in your profile and go to the home page of your site. They'd have to search your site tofind the product that caught their eye on Instagram and most likely they won't put in that kind of effort!

There's a quick fix. Make your Instagram feed shoppable. You can use Pixelshop's Shopify app to connect your posts with your product purchasing pages. You put the link to your Pixelshop in your Instagram profile and when you post, let followers know to click the link in your profile to shop your Instagram. Pixelshop takes minutes to set up and I'd be happy to walk you through set-up if you'd like. It's free for 30 days and the plans start at $49/mo. 

As for converting traffic on your site, you should put a shoppable Instagram feed on your website. Once you set up your Pixelshop, you can copy and paste a shoppable Instagram feed to your site. When website visitors click on an image in the feed they are taken to the product page where they can buy. The slider is more engaging than product images alone. Conversion rates and average order values will increase because visitors are more engaged and the shoppable feed helps them find products they love and buy with a click. 

Best,

Rachael

Rachael@pixelshop.io

Rachael@pixelshop.io Shoppable Instagram, Shoppable UGC & Affiliate/Influencer Marketing Platform Get our Shopify app! https://apps.shopify.com/pixelshop
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Shopify Partner
1021 0 110

Be patient. You want to close the store after only 3 days of trading? Be realistic, you already had 4 sales, more than 99% of online stores within the first 3 days. Get a grip, work hard and stop spending money on ads. 

Learn How to Set up a Shopify Store. Join our Shopify Training Course today: http://bit.ly/ShopifytrainingSEO
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Tourist
67 0 1

I totally agree with Rock Paper Copy. The beginning of any company is the time where you need to first validate if there's even a market for your product. I wouldn't even start paying peole to promote your store yet.

If you just started, your store is in Validation Phase. It means you need to find out if there’s even a market for your clothes out there.

How about first talking to customers? Do you have a clear deifinition of a target market that are dying to buy your products? How are your products different from everything else out there? How are you communicating that difference? Why would someone buy from you and not anyone else? (Don't answer, ask your prospective customers). 

Do you ask for feedback from your target market?  You need to learn more about what they want before spending money on marketing.  

Start frequenting the places where your prospective customers hangout (online and offline) and involve them in the process of making a better product for them. Their feedback is more valuable than the feedback you get in this forum. 

After you start making your first sales and once people start coming back, leaving nice reviews to your products, then it’s time to work on actually start doing advertising and sales.   

You can learn more about the lifecycle of a successful company here: http://blog.compass.co/getting-started-with-compass-2/

You have any questions, please don’t hesitate to contact me at ramon (at) compass.co

Ramon Bez
Content Marketing & Growth at Compass.co
Compass: The #1 Reporting App in Shopify
https://apps.shopify.com/compass

Ramon Bez Content Marketing & Growth at Compass.co Compass The #1 Reporting App in Shopify https://apps.shopify.com/compass
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Highlighted
New Member
7 0 0

Thank you so much!! You have any suggestion how I can increase sal without paying shoutout on instagram?

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Highlighted
Tourist
43 0 1

Yes!

First, did you set up your Pixelshop? Before doing any sort of influencer marketing, you should set up your shoppable Instagram feed so that whatever traffic and interest is generated from your outreach efforts can be easily converted in to sales. Andreas set up his shop this week and it's pretty sweet. Check out his Instagram and click on the link in his profile to view his shoppable Instagram https://www.instagram.com/queensparadise_official/

Do you have a budget for your Influencer campaign? Shoutouts are terrible. They don't work and they aren't really influencer marketing at all. You can find influencers in various ways. Obviously there are tools out there to help you identify the right influencer but you don't have to invest in those if you're willing to do some research.

Google things like "hip young instagram influencers" or "urban style instagram influencers". Then start digging. Lists of related influencers will pop up and check them out. I did a quick search and found https://www.instagram.com/alexachung/ She has 2.4 mil followers so she might be out of your price range but you never know.

Evaluate the Influencer:

When you look at their social accounts, it's important to note if they fit your brand.

Whould they get excited about your products? Is their follower base engaged?

Do the posts get lots of comments and likes?

Are followers asking where he/she got that awesome dress? 

Contact the Influencer:

Find the influencer's contact info. 

If they work with brands, you'll be able to find it on their blog or website.

They might work with a rep. 

Send them a brief email. The subjectline should be "Sponsorship Opportunity". Tell them very briefly what you want- you have an online shop that you think they'd really like (give them a link). Let them know that you want to see if they'd be interested in doing a sponsored post. Offer them free stuff- it's better if you let them pick out what they love in addition to the sponsorship fee. Ask them to set up a brief call to discuss.

I am working on an article about how to launch a successful influencer marketing campaign to drive e-commerce sales. I'll post a link here when it's published in a few days.

 

Best,

Rachael@pixelshop.io

Rachael@pixelshop.io Shoppable Instagram, Shoppable UGC & Affiliate/Influencer Marketing Platform Get our Shopify app! https://apps.shopify.com/pixelshop
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Highlighted
Tourist
43 0 1

Yes!

First, did you set up your Pixelshop? Before doing any sort of influencer marketing, you should set up your shoppable Instagram feed so that whatever traffic and interest is generated from your outreach efforts can be easily converted in to sales. You can get the Pixelshop app here https://apps.shopify.com/pixelshop

 

Andreas set up his shop this week and it's pretty sweet. Check out his Instagram and click on the link in his profile to view his shoppable Instagram https://www.instagram.com/queensparadise_official/

Do you have a budget for your Influencer campaign? Shoutouts are terrible. They don't work and they aren't really influencer marketing at all. You can find influencers in various ways. Obviously there are tools out there to help you identify the right influencer but you don't have to invest in those if you're willing to do some research.

Google things like "hip young instagram influencers" or "urban style instagram influencers". Then start digging. Lists of related influencers will pop up and check them out. I did a quick search and found https://www.instagram.com/alexachung/ She has 2.4 mil followers so she might be out of your price range but you never know.

Evaluating an Influencer:

When you look at their social accounts, it's important to note if they fit your brand.

Whould they get excited about your products? Is their follower base engaged?

Do the posts get lots of comments and likes?

Are followers asking where he/she got that awesome dress? 

Contact the Influencer:

Find the influencer's contact info. 

If they work with brands, you'll be able to find it on their blog or website.

They might work with a rep. 

Send them a brief email. The subjectline should be "Sponsorship Opportunity". Tell them very briefly what you want- you have an online shop that you think they'd really like (give them a link). Let them know that you want to see if they'd be interested in doing a sponsored post. Offer them free stuff- it's better if you let them pick out what they love in addition to the sponsorship fee. Ask them to set up a brief call to discuss.

Rachael@pixelshop.io Shoppable Instagram, Shoppable UGC & Affiliate/Influencer Marketing Platform Get our Shopify app! https://apps.shopify.com/pixelshop
0 Likes
Highlighted
Tourist
43 0 1

Yes!

First, did you set up your Pixelshop? Before doing any sort of influencer marketing, you should set up your shoppable Instagram feed so that whatever traffic and interest is generated from your outreach efforts can be easily converted in to sales. You can get the Pixelshop app here https://apps.shopify.com/pixelshop

Andreas set up his shop this week and it's pretty sweet. Check out his Instagram and click on the link in his profile to view his shoppable Instagram https://www.instagram.com/queensparadise_official/

Do you have a budget for your Influencer campaign? Shoutouts are terrible. They don't work and they aren't really influencer marketing at all. You can find influencers in various ways. Obviously there are tools out there to help you identify the right influencer but you don't have to invest in those if you're willing to do some research.

Google things like "hip young instagram influencers" or "urban style instagram influencers". Then start digging. Lists of related influencers will pop up and check them out. I did a quick search and found https://www.instagram.com/alexachung/ She has 2.4 mil followers so she might be out of your price range but you never know.

Evaluating an Influencer:

When you look at their social accounts, it's important to note if they fit your brand.

Whould they get excited about your products? Is their follower base engaged?

Do the posts get lots of comments and likes?

Are followers asking where he/she got that awesome dress? 

Contact the Influencer:

Find the influencer's contact info. 

If they work with brands, you'll be able to find it on their blog or website.

They might work with a rep. 

Send them a brief email. The subjectline should be "Sponsorship Opportunity". Tell them very briefly what you want- you have an online shop that you think they'd really like (give them a link). Let them know that you want to see if they'd be interested in doing a sponsored post. Offer them free stuff- it's better if you let them pick out what they love in addition to the sponsorship fee. Ask them to set up a brief call to discuss.

I'm finishing an article on how to run a successful influencer marketing campaign to drive e-commerce sales. I'll post the link here when it is published in a few days.

 

Best,

Rachael

Rachael@pixelshop.io Shoppable Instagram, Shoppable UGC & Affiliate/Influencer Marketing Platform Get our Shopify app! https://apps.shopify.com/pixelshop
0 Likes
Highlighted
Tourist
43 0 1

Yes!

First, did you set up your Pixelshop? Before doing any sort of influencer marketing, you should set up your shoppable Instagram feed so that whatever traffic and interest is generated from your outreach efforts can be easily converted in to sales. You can get the Pixelshop app here https://apps.shopify.com/pixelshop

Andreas set up his shop this week and it's pretty sweet. Check out his Instagram and click on the link in his profile to view his shoppable Instagram https://www.instagram.com/queensparadise_official/

 

Rachael@pixelshop.io Shoppable Instagram, Shoppable UGC & Affiliate/Influencer Marketing Platform Get our Shopify app! https://apps.shopify.com/pixelshop
0 Likes
Highlighted
Tourist
43 0 1

Street Dress- Shoutouts are terrible. They don't work and they aren't really influencer marketing at all. Do you have a budget for your Influencer campaign? You can find influencers in various ways. Obviously there are tools out there to help you identify the right influencer but you don't have to invest in those if you're willing to do some research.

Google things like "hip young instagram influencers" or "urban style instagram influencers". Then start digging. Lists of related influencers will pop up and check them out. I did a quick search and found https://www.instagram.com/alexachung/ She has 2.4 mil followers so she might be out of your price range but you never know.

Evaluating an Influencer:

  • When you look at their social accounts, it's important to note if they fit your brand.
  • Whould they get excited about your products? Is their follower base engaged?
  • Do the posts get lots of comments and likes?
  • Are followers asking where he/she got that awesome dress? 

Contacting an Influencer:

  • Find the influencer's contact info. 
  • If they work with brands, you'll be able to find it on their blog or website.
  • They might work with a rep. 
  • Send them a brief email. The subjectline should be "Sponsorship Opportunity". Tell them very briefly what you want- you have an online shop that you think they'd really like (give them a link). Let them know that you want to see if they'd be interested in doing a sponsored post. Offer them free stuff- it's better if you let them pick out what they love in addition to the sponsorship fee. Ask them to set up a brief call to discuss.

I'm finishing an article on how to run a successful influencer marketing campaign to drive e-commerce sales. I'll post the link here when it is published in a few days.

 

Best,

Rachael@pixelshop.io

Rachael@pixelshop.io Shoppable Instagram, Shoppable UGC & Affiliate/Influencer Marketing Platform Get our Shopify app! https://apps.shopify.com/pixelshop
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