First off, congratulations on making the move to Shopify! I would be happy to give you some feedback on your store. The first thing that sticks out to me as an important factor to consider is your store design. I recommend checking out our Shopify design articles to get inspiration and ideas on how to build a great-looking webpage with Shopify. Homepage Design 101 is a recommended resource to check out!
There is also a great color scheme tool that you can use here. It's completely free to use online. It will essentially show you the types of colors that pair well together. For example, complimentary color to orange would be more of a blue as opposed to green. This makes it easier on your viewer's eyes and also will look aesthetically pleasing.
If there is anything else I can help you with, please let me know.
Few marketing advice to increase sales:
Hi @MenuBubble ,
I would suggest you to start using fb campaigns to get some traffic to your stores. There are 1000's of e-commerce stores online. If your are competing with this already established shop only on the basis of seo or social media posts maybe you are not going to get some real results.
You will need to put your products in front of users, and paid fb campaigns are the quick way to achieve that.
Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting
Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:
You must also try this app Addyz. It will help you create branded catalogues and full funnel campaign strategies to increase your conversions and roas.
I see you have received some very valuable feedback already. I would like to contribute to what others have said and also offer to consider SMS marketing and look into how it could benefit your business.
Our team has developed an app called Senderium, which can help you to get started with SMS campaigns and have personal communication with your customers. Before that though, you should create a database of subscribers. Senderium is here to help you out too - you can simply create pop-ups for people who visit your webpage and ask them to subscribe for offering something in return.
I hope this article on how to start collecting your customers’ phone numbers will help you!