My site www.ecofriendlyspot.com has been up and running for about 3 months now. I havent had any luck with facebook ads or google adwords. I would love some feedbakc and advice on how to affectively market my webiste. Really any adivce or if there is a marketer out there that would help me, I would be appreciative. I am looking for someone to hire for marketing as well.
Thanks in advance,
About your website
I have gone through your site www.ecofriendlyspot.com . The first impression is good but there are few things you can improve:
i) Your page loading speed is very poor. You can check it yourself here https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.ecofriendlyspot.com%2F...Optmizing your images on home page should help.
ii) The banner on the home page is too high. To see the products one has to scroll quiet a bit. The CTAs (Shop Now) buttons can be bigger or catchy any way.
About marketing Ecofriendlyspot.com
Facebook Ads / Adwords are not sustainable source of traffic. The may give you some traffic boost but you need to develop channels from where you will get constant flow of quality traffic. As you are in the Fashion niche, I will advice you to hit the social media first.
i) Social Media is a place from where you can have descent traffic if you can build an audience.The best thing is you can do it yourself. Here are the steps:
Start with few social media. Facebook,Pinterest and Instagram are the best for your niche.Create complete and enticing profiles there. See how successful businesses optimize their profiles. Here's a free ebook to optimize your social profiles.
Build audience: You can reach your fan/followers any time with ease.You may have already invited your friends and family to like your pages, if not then do that first. Encourage your web site visitors to follow you on social media through exit intend popups or any other way. Promote your social media account any where (like on emails from your website, packaging of your produce ) possible. Run Facebook ads for Page Likes not website visits because once some one like your page you can reach her anytime.
Be consistent: The most common mistake people do on social media is being inconsistent. You need to reach regularly to your fan/followers. But it's very time consuming to create and publish no. of posts on different social media. To make it easy, use DIY social media tools like https://apps.shopify.com/around-io .
Create Buzz: People are overloaded with content on social media. To create your own space create buzz among your followers. May it be short video (for example behind the scene videos works really wel), funny GIF's , special giveway for your followers or competition for a free shopping on your site.
ii) SEO is a sustainable source of traffic. It's a continious work but the result worth it. First try to complete the on page SEO. Check your site with free tools like seositecheckup.com. It will tell you where are you lacking. I will suggest you to hire a professional Shopify SEO expert for your website.
Hope this will help you for a head start :)