I've just started the preparation for the coming BFCM promotion. The first thing comes to my mind is some kind of header bar announcing the promotions. Next one will be something related to email marketing. Then later I've read the article below from Shopify https://www.shopify.com/blog/black-friday-cyber-monday-shopify-apps
I'm planning to drive traffic mostly from Facebook Ads and probaby Pinterest sponsored posts. Which apps are you using for the promotions?
My products are the handmade stuff like those on Etsy marketplace.
A few weeks ago, I created a topic on Shopify forum asking about marketing apps that are essential for a store, there are a lot of app ideas that you can use for your BFCM campaign:
Personally, I think you can create a sale page for your campaign, it would be more focused than advertising a website so that bring higher sales. Some page builder apps may help you: Zipify is good at sale page template but too expensive. I recommend PageFly, it is easier to use than Shogun, and also has mobile editing and page analytics function
Just want to share something :)
I've used the Referral Candy service. A quite stable and intuitive system that allows you to build the referral program easy.
Did you try using Swell? Also a new referral app, I saw it on Shopify featured app list yesterday. Do you guys have any idea about it?
Then later I've read the article below from Shopify https://www.shopify.com/blog/black-friday-cyber-monday-shopify-apps
Some apps are expensive and not good to start. I just read this article, there are some apps have the same function but are free: Best free Shopify apps that help you win the BFCM 2017
Hi Martin, I think Announcement Bar by Hextom is a good app if you want to have some kind of header bar to announce the promotions. You can use it free and update to paid plan later on if you want to.
Check out apps like Pollen (http://gopollen.com) that help with advertising on Facebook.
Pollen’s uses information from your website like your customer list, social page engagement and visitor demographics to find similar people on the Internet who are most likely interested in your products, so you don't have to do any of the data mining yourself.
Pollen handles the detailed audience work so you can save time and focus on other projects to help bring in more sales. When you have multiple ad campaigns, Pollen finds out which performs the best and allocates your budget to the top performer ad units, so that you don't have to spend extra time and money to test them yourself.
Just got the email from Shopify recently about Sharable discount link. I think it would work pretty well in this holiday season :D
You can try out our bulk gift card campaign feature.
Send out thousands of low or high-value Gift Cards to your mailing list based on specific triggers. Customers view Gift Cards as cash money and respond in great numbers to take advantage of them, generating a massive amount of new sales for the store.
Here is a case study we did showing what this feature did for one of our Shopify Plus clients.
Free Trust Seals with Reviews Generation - https://apps.shopify.com/trust
Free Ads Exchange - https://apps.shopify.com/ads
Free Conversion Checkout Timer - https://apps.shopify.com/conversion