Marketing for a Brand New Website

Solved
Highlighted
Excursionist
12 0 5

I just launched my new store FIona Fitness and would like to hear feedback on what you experienced marketers use as your very first steps to get traffic and sales?  I'd like to get targeted traffic, eventually, and I do know that FB and IG will probably be my best channels for marketing.  But should I promote posts?  Get ads?  Do split testing ads right away?  Or just drive traffic with ppc?  There are literally so many places to begin that I don't know where to begin! lol  Any advice will be appreciated and thanks, ahead of time :)

0 Likes
Highlighted
Community Moderator
Community Moderator
3386 252 604

This is an accepted solution.

Hi Fiona, 

 

Nick here from Shopify. 

 

Congratulations on launching, I believe that launching in itself is a success. You have some really great questions also, let's look into them below:

 

  • Facebook marketing - I'm glad you brought up using Facebook ads as they are a great way to gain some exposure and build your brand name up on social media. There is a great technique I like to use when marketing with Facebook ads called the 3x3x3 method. The 3x3x3 method is focused on finding the right audience for your products. I like to be tactical and know where I am spending the ad money and this is a great way to find and build a list of target audiences who are genuinely interested in your brand, store, and products. The technique starts by creating 3 ads but all of them targeted to 3 different audiences and with 3 different sets of copy/ images. The ads should all have a similar but small budget so you can track how well they are doing and over time you will see some ads performing better than others and it is here you can drop some of the ads which aren't doing as well and increase the budget on the ads which are. You can then note down the ads doing better as a key audience for future reference of more Facebook ads. There are some good tutorials for this online one of which you can find here
  • Instagram marketing - Instagram marketing is another good way to find and build your audience while getting your brand out there. It's safe to say there is a large fitness community on Instagram, so I don't see any trouble for you in finding people who are active on the platform talking about the industry you are involved in. It's what you do once you find them that is the key. I've found that organic engagement is a great introduction to this and is monetarily cost effective too. The idea of finding people who are interested in the industry you sell in (fitness in your case) and having real conversations with them without pushing for any type of sale. You can create conversations through your own posts and replying to peoples comments, or going into other profiles and actively creating conversations in the comment section with people there. The idea is you know the person you are talking to is keen on the fitness industry already and by talking to them, you are getting their attention where they will hopefully check out your profile, give you a follow and even looking at the store to buy a product as the ultimate goal. A top Shopify Expert conducted a podcast with a store owner who implemented this tactic to great success which you can listen to here

You mentioned about duplicating your website in the title of your post. This is something I would be careful with, in a sense of not having the same content on multiple websites, even if it is the same store. This is something I would strongly recommend against. The reason being is that this will result in Google looking at the 3 stores as individual websites with the same content, and therefore drop your rankings. Google looks at it this way to prevent copycat stores and keep the content original. If you were to have multiple stores, your best bet would be to have each store with its own twist on the content that is location specific. 

 

I linked some blog posts for both Instagram and Facebook marketing at the beginning of each section above also which could also be of some use to you. 

 

I hope this helps! 

 

All the best, Nick

 

Nick | Community Moderator @ Shopify
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

2 Likes
Highlighted
Excursionist
12 0 5

Nick, you are the best, thank you for all that info, your time is truly appreciated.  This info will give me my homework over the next few days, and one thing I am learning for sure (which I've never done before) is to keep my own spread sheets and organize my marketing better - so thanks again for a great place to begin!   As for the heading of this post - I have to admit that was a mistake that I didn't even notice until I got the reply notification in my email. lol  I think I inadvertently hit a "paste" function and added the "translate or duplicate website..."  I intended to type "Marketing for New Website," and idk if that can be changed at this point - but thanks for your concern! 

1 Like
Highlighted

If you have enough budget, you may some SEO Specialist to rank your website in any search engine platform such as Google, Bing and Yahoo.

0 Likes
Highlighted
Community Moderator
Community Moderator
3386 252 604

Hi Fiona, 

 

Thanks for getting back to me about this. It can definitely be a learning curve, so it's good to hear you are taking the time to research and learn it further but it's also vitally important to the next step of your business. Once you have the site made it's down to the marketing to get your brand and name out there for more people to notice. 

 

No problem at all regarding the heading. It can be changed if you'd like to change it, it might help some other people visiting the community with the post heading having an appropriate title. If you click the 3 dots to edit the message in the top right you can also edit the title. If it doesn't allow you to or you can't find it, not to worry. Just let me know and I can change it for you if you'd like. 

 

Wishing you all the best, Nick

Nick | Community Moderator @ Shopify
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

0 Likes
Highlighted
Excursionist
12 0 5

Hi NIck, 

 

Thank you, again, for your help.  I have decided to do some Brand Awareness campaigns with FB and I did one A/B test (sadly the results were exactly the same for both ads! lol).  I will do the 3x3x3 that you suggested next - and thanks for the link to adespresso! 

 

I tried to change the wording in the Subject line, however the choices of clicking the three dots were "subscribe to RSS" "Float topic" "Mark topic as new" and so on - but no "edit."  Would you mind changing the name to something more appropriate for me?  Maybe, "Marketing for Brand New Website" thanks :)

0 Likes
Highlighted
Excursionist
12 0 5

Hi NIck, 

 

Thank you, again, for your help.  I have decided to do some Brand Awareness campaigns with FB and I did one A/B test (sadly the results were exactly the same for both ads! lol).  I will do the 3x3x3 that you suggested next - and thanks for the link to adespresso!   (And I think I was able to change the subject line - we will see in a minute lol)

0 Likes
Highlighted
Excursionist
12 0 5

Hi Nick,

 

Thanks again.  I have decided to do a Brand Awareness campaign in FB first, (I did an A/B test but both results were exactly the same lol).  Next I will try your 3x3x3 strategy - and thanks for the link for Adespresso!  The more info the better.  I'm trying to change the Subject but so far I keep getting errors - if this reply goes through then we will see if it worked or not! lol  Sorry for the duplicate reply - I keep getting errors during this process and it seems I cannot edit the Subject line. :)

1 Like
Highlighted
Community Moderator
Community Moderator
3386 252 604

This is an accepted solution.

That's great to hear about the Facebook ads. It will take some testing, so if some of the ads are the same, you could maybe create a more diverse audience for each ad? There is a good third-party YouTube video going through this also which you can find here

 

I also changed the title of the post for you so it is more appropriate now. 🙂

 

Best of luck with everything, Nick

Nick | Community Moderator @ Shopify
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

1 Like
Highlighted
New Member
6 0 0

Work with your SEO. It would be great to generate great content. If you have the opportunity for the blog in the header (or footer), include it (of course it depends on the topic of your site). My friend does this even with the website for selling wedding dresses. She writes about wedding trouble and pieces of advice to solve them.

This helps her site to be higher on Google. 
And avoid disharmony on your website. It should be functional, beautiful and easy to understand. Read here how not to appear in the group of bad websites 


0 Likes