I just launched my new store FIona Fitness and would like to hear feedback on what you experienced marketers use as your very first steps to get traffic and sales? I'd like to get targeted traffic, eventually, and I do know that FB and IG will probably be my best channels for marketing. But should I promote posts? Get ads? Do split testing ads right away? Or just drive traffic with ppc? There are literally so many places to begin that I don't know where to begin! lol Any advice will be appreciated and thanks, ahead of time :)
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Nick here from Shopify.
Congratulations on launching, I believe that launching in itself is a success. You have some really great questions also, let's look into them below:
You mentioned about duplicating your website in the title of your post. This is something I would be careful with, in a sense of not having the same content on multiple websites, even if it is the same store. This is something I would strongly recommend against. The reason being is that this will result in Google looking at the 3 stores as individual websites with the same content, and therefore drop your rankings. Google looks at it this way to prevent copycat stores and keep the content original. If you were to have multiple stores, your best bet would be to have each store with its own twist on the content that is location specific.
I linked some blog posts for both Instagram and Facebook marketing at the beginning of each section above also which could also be of some use to you.
I hope this helps!
All the best, Nick
Nick, you are the best, thank you for all that info, your time is truly appreciated. This info will give me my homework over the next few days, and one thing I am learning for sure (which I've never done before) is to keep my own spread sheets and organize my marketing better - so thanks again for a great place to begin! As for the heading of this post - I have to admit that was a mistake that I didn't even notice until I got the reply notification in my email. lol I think I inadvertently hit a "paste" function and added the "translate or duplicate website..." I intended to type "Marketing for New Website," and idk if that can be changed at this point - but thanks for your concern!
Thanks for getting back to me about this. It can definitely be a learning curve, so it's good to hear you are taking the time to research and learn it further but it's also vitally important to the next step of your business. Once you have the site made it's down to the marketing to get your brand and name out there for more people to notice.
No problem at all regarding the heading. It can be changed if you'd like to change it, it might help some other people visiting the community with the post heading having an appropriate title. If you click the 3 dots to edit the message in the top right you can also edit the title. If it doesn't allow you to or you can't find it, not to worry. Just let me know and I can change it for you if you'd like.
Wishing you all the best, Nick
Thank you, again, for your help. I have decided to do some Brand Awareness campaigns with FB and I did one A/B test (sadly the results were exactly the same for both ads! lol). I will do the 3x3x3 that you suggested next - and thanks for the link to adespresso!
I tried to change the wording in the Subject line, however the choices of clicking the three dots were "subscribe to RSS" "Float topic" "Mark topic as new" and so on - but no "edit." Would you mind changing the name to something more appropriate for me? Maybe, "Marketing for Brand New Website" thanks :)
Thank you, again, for your help. I have decided to do some Brand Awareness campaigns with FB and I did one A/B test (sadly the results were exactly the same for both ads! lol). I will do the 3x3x3 that you suggested next - and thanks for the link to adespresso! (And I think I was able to change the subject line - we will see in a minute lol)
Thanks again. I have decided to do a Brand Awareness campaign in FB first, (I did an A/B test but both results were exactly the same lol). Next I will try your 3x3x3 strategy - and thanks for the link for Adespresso! The more info the better. I'm trying to change the Subject but so far I keep getting errors - if this reply goes through then we will see if it worked or not! lol Sorry for the duplicate reply - I keep getting errors during this process and it seems I cannot edit the Subject line. :)
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That's great to hear about the Facebook ads. It will take some testing, so if some of the ads are the same, you could maybe create a more diverse audience for each ad? There is a good third-party YouTube video going through this also which you can find here.
I also changed the title of the post for you so it is more appropriate now. 🙂
Best of luck with everything, Nick
Work with your SEO. It would be great to generate great content. If you have the opportunity for the blog in the header (or footer), include it (of course it depends on the topic of your site). My friend does this even with the website for selling wedding dresses. She writes about wedding trouble and pieces of advice to solve them.
This helps her site to be higher on Google.
And avoid disharmony on your website. It should be functional, beautiful and easy to understand. Read here how not to appear in the group of bad websites