I am still here and the good news, six months in is that orders have increased ten-fold and the site is starting to deliver real value.
I am not complacent however and know there is still a long way to go but my predictions of slow and steady growth were spot on.
Here are a few of the other things I did:
1. Wrote some definitive/expert articles such as “a guide to Borough Market stalls online” and posted it on the site – this has become genuine link bait and is linked from many places
2. Joined a number of food communities
3. Added more content and improved the design
4. Switched from Google to PayPal to allow us to sell wine
5. Increased our ad spend as revenue permitted (some content ads now in food friendly places)
Still lots to do…
1. Perhaps change payment providers and work with Shopify CSS to improve the checkout pages
2. Work with the API to publish feeds to more places
3. Increase the range and depth of our product information (to attract the ‘Long Tail’)
4. Work out better shipping arrangements outside the UK
5. Redesign as time and money allows
Stick with it! Shopify is the best tool I have found for this sort of bottom-up ecommerce and its extensibility will win the day.
Hope your clients can have their expectations managed :-p
My shop officially launched back in August and I’d been getting quite discouraged about how slowly things seemed to be moving along.
Reading about your experience has sort of checked my expectations a bit, which is a good thing. Plus given me some ideas for how to improve traffic.
Thanks so much for taking the time to write this post!
I agree with everyone here, it takes time and consistant work. I just recently watched a friend change his entire life aand become successful because of hard internet marketing etc. I beleive in Shopify and I will continue to recommend to friends and future ecommerce people.
Change is a reality and it all works today. The ability to leverage owners into leverage financing is now one of the most popular guidelines. This is especially true in markets where the exchange rate system is changing.
Today's leaders face terrible challenges. Daily separation is expensive. If you do not change it, it will be useless. The company must have an internal plan and have an external influence on the image, even when shopping.
Yes, not all businesses are the same. Some restrictions for multiple companies. All the others are more important and more productive.