In February of this year we moved our quite successful site to Shopify from an old fashioned shopping cart.
Is soon as we moved we noticed a loss of traffic, that we put down to Google readjusting as we had to change pretty much all the URL's and redirect to the new structure (collections, products etc). Now that we have everything in Webmasters showing as it should we were expecting the organic traffic to improve back to approximately what we were getting on the last site, but it still hasn't. We are now currently running at about half the organic traffic that we were getting on our previous site. Considering that our products and prices have not changed and our template has been made to replicate the last site we are now unsure what to do next.
If anyone has any ideas of what to look at or try it would be most appreciated.