I pasted the pixel code from FB into my Shopify's Facebook Pixel field. However, afterward, I could not verify the pixel in FB's ad manager. So I installed Chrome's Facebook Pixel Helper extension to verify it was working correctly. I see this:
The two menus expanded:
Am I supposed to remove the Conversion Pixel? (I don't know why it's there in the first place).
Is there something wrong with the Facebook Pixel itself--the one on the bottom?
I'm new to this and am unsure if I can continue with the FB ad campaign if the pixel isn't properly installed.
Thanks for any help!
Yes. You need to remove the old pixels and ensure your site is CLEAN before re-installing the new one.
I made an entire YouTube video on how the Pixel works in 2017. Watch it here - https://www.youtube.com/watch?v=eR580FXJ-sw
If you need any help removing and reinstalling and conducting an audit to ensure that everything is nice and Kosher, please reach out to me at UriWeinber@gmail.com - More than happy to help.
All the best,