My facebook ad worked for first 2 hours in a week

New Member
4 0 0

I started a FB campaign, after 2 hours I make a sale.

Then nothing from last week.

I don't know how to forward to not waste more money.

Shopify Staff
Shopify Staff
66 5 11

Hey, @Wario!


My name is Lilith, I'm on the Social Care team at Shopify.


Sorry to hear you're having a challenging time with ads. One thing I should note is that paid ads on brand new stores with a new Facebook pixel may take some time to have a steady flow of results. This is because the pixel is fresh and new and still learning who is the best customer for your store based on the data it is collecting. Here's a great beginner's guide to learn more about how Facebook ads and pixels work together.


If you have some more details that can help us in the Community to see where you can make improvements we'd be happy to help! Here are examples of details that can help us figure out the best way forward for you.



  • Which campaign objective and pixel event are you using on your ads?
  • What is the budget on those ads?
  • How long did you run each ad?
  • What product are you advertising?
  • What is your target audience?


That said, I do have some tips that can help you with those ads in a more general way:



  • Make sure you have a solid presentation for your site, check out this common tips post here.
  • Narrow down the audiences' interests and demographics to avoid competing with larger brands.
  • Allow each ad to continue running for at least a week to determine if it's likely to succeed.
  • Don't start with Purchase conversions for pixel events, start with the easier conversions like View Content or Add to Cart.


Check out the Marketing and Business Plan section on this post to help with the above tips.


Let me know how you do with this information and if you have some extra details that we can work together on! I'm happy to answer any questions you think of as you work on your business.

Lilith | Social Care @ Shopify
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1 Like
New Member
4 0 0

When I made the sale (with just 45 impression and 5$ budget when I started the campaign) I used Conversion campaign pay per sale. It was the welcome message from facebook before totally ignore getting me sales.

Now pay per sale reached 2000 impressions.

Now the budget is set to 10$ a day and the campaign is not pay per sale but is set always to Conversion but pay per view of the pages. I have the same AD for a week but I sometimes change the format, for a day it is a video, another day carousel but the insertion is always the same.

I'm advertising jewelry, my site is 

My target audience are men, age from 20 to 40.


Also after a week my site is not on google. *Edit: it is now.