When it comes to scaling up FB advertising, I find you don't get scalable growth because your audience targeting may be off. You may think you're targeting the right audience, but a tiny mistake can waste hundreds of dollars.
Here are my suggestions (with some self promotion thrown in :)
1. Understand your target market
You have to research your target market. Knowing the customer demographics helps you design ads based on target audiences. It can be pretty hard to know who your target market is, but machine learning apps on Shopify can automatically identify the best audiences for you.
2. Ad Design
You can design the ads yourself or work with an agency to develop them. They will design various types of ads, such as video ads, static image ads, full-page takeovers, animated images, and so on. Include a clear call to action (CTA) in your images to entice people into clicking on them. A CTA is basically a button that says Learn More, Buy Now, Sign Up Now, etc.
There are many levels of optimization that help in producing the best results. The optimization techniques include:
4. Monitor performance
The final task is to monitor ad performance. Make sure the ads provide the desired outcome. If they aren’t meeting your goals, there is something wrong with the landing page, ads, or other things.
Shopify Facebook Ad & Display Ad Best Practices
Here are some best practices for Facebook and display ads:
Shopify Advertising App Recommendations
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I wrote an in-depth blog post about this. You can read more here.
So I started my store this month and for the past couple of weeks I've gotten my sales up to around $500 - $1,000 a day (it fluctuates depending on the day).
Now, the problem is: Every time I try to scale my successful FB ads, they go to sh*t.
I've tried duplicating the ad set and increasing the budget, I've tried upping the budget around 10-20% every few days, I've tried duplicating the ad set and using a high budget with manual bid, and I've also tried LLAs.
So far none of these scaling strategies have really been successful for me. I mean, there are a few days where I might try one of them and they bring in a good profit, but then the very next day it'll go super negative and make me lose money.
I honestly don't know what to do. Why are all my smaller ads converting so well but as soon as I try to scale they don't work?
Should I just be making a buncha small budget ads just targeted at different interests? But even then like half of the interests I try probably won't be successful.
Anyway, any help would be highly appreciated!
You problem might be that you are not scaling this over a long enough period. What can look like a money losing campaign on days 2 & 3, can make your money the rest of the week. If you truly think you can not scale it then maybe it's your creative + ad format combo. Are you using a static ad or carousel or a collection ad? We test these with clients and each one is different in what works. Even your ad copy can change the game. We have a couple new audiences we have been testing with clients over the last year that go beyond the standard LAL and they have grown our clients faster and cheaper then what they were doing in-house.
P.S. Don't forget about FB Audience Overlap Tool as audience overlap can silently kill your account.
We generally increase budget 20% every 3 days and watch performance. Assuming your audience is big enough and your creative is on point... you should increase your CPA hold steady as you spend more money.
That's not 20% of $5. I would start a client at $10. so it's easier to scale up by 20% each time. $10 --> $12 --> $14 --> $17 --> $120 -->...