My store has been up and running for around 1 month. I'm currently advertising through Snapchat ads, google ads, and some free ways such as social media. I just haven't been seeing the results. If you have any tips or information I would really appreciate it. https://eco-friendlyfitness.com
Firstly, you need set your targets, what do you want?
- Boost your sales
- Get more traffic
The first important thing is your store launched with high quality content. That help customer
As I know, our store has Fitness Products. You can create an blog category to produce contents regarding workout exercises, healthy receipts,...
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Hi @EthanBeaith ,
What audience you are targeting too? Have you added some specific filters like lookalikes or retargeting audiences?If you are generally advertising to any people basis on only on the country, you might be setting up things terribly wrong.
The card abandoned rates for any e-commerce store are generally upto 65% percent. Most of this people could be converted if they are reminded of there carts in advertisements. Try to create re-targeting campaigns to show people ads of products which they have left abandoned in there carts.
If you have enough of purchasers data, create lookalike audience of it to find people which might be interested in purchasing your store. This technique is called prospecting campaigns. Fb AI find very precised audience and promotes to people who will genuinely be interested in purchasing your products.
Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting
Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:
You can also try this app Addyz. Its an ad automation and optimisation platform. It comes with predefined campaign strategies for full funnel audience targeting. This can make a significant difference in your advertising and improve your conversion rates, even with a low ad spend.
I'd say there are 02 major marketing activities you need to focus on, the first one is to get traffic to your store, the 2nd one is to convert them into sales.
For the first part, it seemed that most of the marketing activities are already having the focus on Getting traffic - however getting traffic is one thing, getting traffic that are your target audience is another thing. I'd recommend you double-check your ad targeting to see if the ads are targeting the right people.
Plus, consider using other Inbound Marketing methods like SEO - research keywords people use to find products in your niches, write blog posts about these keywords, then link these blog posts to relevant product pages. Getting SEO done right can be difficult, but you can check out how to onpage SEO the right way HERE.
The 2nd part is converting your traffic into sales, to do that you'd need to brush up your website, make sure that:
On building a good product page, you can check out this guide: Product Page Fundamentals
Let me know if my answer is of any help with a thumb up or like