im getting decent traffic about 500-800 visits per week but not getting any sales. Not sure what is wrong with my store any help or advice is highly appreciated
thanks & regards,
Have you tried to set up Buyable Pins with Pinterest for Shopify? I drive thousands in sales this way because it is so easy for customers to add to bag and make the purchase quickly.
Here is a free tutorial: http://eepurl.com/desA9r.
Make sure the traffic you are getting is relevant and understand what the buy intent is. For example if you show ads on Facebook to people not initially interested in buying, than you will mostl likely not get sales.
You need to find the right type of traffic where there is buy intent. For example if you get traffic from Google Shopping than the buy intent is very high, or for example if you use remarketing on Google or Facebook than the buy intent is higher as you are targeting existing customers.
First analyze where the people are coming from, check if the type of traffic is relevant, if not, you need to find it.
Also understand the different types of advertising, there is brand awareness, in market, product alike traffic etc.. All very different and will not behave the same.
Do some research with regards to types of traffic and where you want to get it from, how effective it is, etc...
Hope it helps.
Well done on your progress so far with your site.
Just be careful with your apps and plug-ins. Don't go overboard!
On your product pages, you have countdown timers and a "Hurry - Only 11 Left In Stock!" bar.
This reduces by one every few seconds until it reaches zero.
I watched it, and when it reached zero, it just reset itself at 11 again and restarted the countdown.
At the same time as telling me that you are selling one of these items every few seconds, the call to action button is telling me I can preorder the item and it will be shipped to me when it is available.
I understand that you are trying to create a sense of urgency, scarcity and social proof. But the results of all these features on the product page create a lot of confusion, and I suspect that is the reason why you are not seeing any sales.
I'm sorry if I sound harsh, but customers notice these things.
Especially if they are thinking of handing over a lot of money. I see quite a few of the items in your shop are priced at above $100 (some over $200), so you really need to gain people's trust before they will complete a purchase of that size.
All the best with your site!
well you don't incentivize hard enough, i mean people don't have motivation to buy, a great app that will help you is supersalesbooster.com which will incentive the ones that are about to exit your website especially the cart or checkout page , because they almost bought the item
So much great information here already. Thank you!
We are also experiencing a low conversion rate problem. We launched our store exactly a month ago. We have anywhere between 50 and 150 visitors a day, depnding on how much advertising we do on a particular day. We've had several unique sales from people we don't know, but our conversion rate is only at 0.2%.
I would appreciate any input you may have on how to improve our conversion rate.
I realize the conversion rate may also have to do with the product itself or the price ranges. So if anyone has input about that, please do include it!
Our store is www.princie.com
Thank you in advance
I know how frustrating it can be to see increased traffic to your site but no sales to match. Unfortunately, in the world of ecommerce, traffic does not always equal sales. There are a couple reasons you may not be meeting your desired sales goals.
Here are a couple tips that may help you out along the way:
Get to know your demographic
For ecommerce shop owners, getting to know your target audience is the first step in turning potential customers into buyers. It is important for you to know exactly who you are marketing to so you don’t waste time (and money!) attempting to sell to the wrong group. It may be that your ads are simply reaching the wrong demographic - leading to an increase in site traffic but no sales.
Get help narrowing down your demographic
Even though it may seem relatively easy, nailing down your target audience isn’t always black and white. To make your job a little easier, you may want to enlist the help of Shopify apps like Pollen (https://apps.shopify.com/poln). Pollen enables you to acquire customers on Facebook and across the web simply and cost effectively. Through powerful automation, Pollen offers an easy-to-use marketing platform that’s sole expertise is in driving sales. It takes as little as 2 minutes to set up a campaign.
Create a dynamic ad design
Once you have figured out your target audience, you must market to them directly. How are you running your ads? Don’t make the mistake of creating an ad and letting it be. Change your ads often so your customers do not get bored seeing the same products over and over. Changing your ads frequently also allows you to monitor their performance. Take note of what ads perform best and create future ads based on your findings.
Hopefully this helps! Good luck and Happy Marketing!
I totally understand your frustration with this especially when it might be the first time you are doing this - it can take some time to get things off the ground.
After seeing your post, rather than write a long post of advice here, we decided to write a whole post on our blog about this here just for you. I hope this gives you a good starting point. I wish you the best of luck with this.
Reviews. Reviews are key.
You can use an app like Judge Me (my go-to) to automatically email customers requesting review. You can also get pictures, questions/answers, review carousels, and rich snippets (so you products show review count in google results).
Reviews are a proven method for increasing conversion rate.
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