I'm pretty new in the world of Ecommerce and would need some help to drive traffice to my site. I created and tested some Instagram Ads but it looks like they are not perfoming very well, conversion is 0 but what wonders me is that also the klicks are very very low for the people which are reached.
We sell Women Accessories, main Bags and targeting Women from 16 to 26/30; do anyone from you have any tipps or advices ?
My name is Ciarán, I'm a Shopify Support Guru.
Instagram adverts can be hard to get right, Instagram is a very visual place so ensure your pictures are of high quality.
We have some resources you can look into that may prove useful:
Firstly is Kit, Kit is an app that will streamline the whole daunting process of Instagram ads. It makes it very easy to set up and keep track of your adverts.
Then we have some guides on Influencer marketing, it might be worthwhile sourcing a brand influencer. Brands can use influencer marketing to collaborate with a relevant online influencer, tapping into both their creativity and engaged audience to build brand awareness in an authentic and organic way.
and here are some more articles that may be useful:
If done right instagram can be a huge potential market, just keep at and don't give up :)
All the best,
Ciarán H | Shopify Guru
Thanks for the links Ciarán, there's some very valuable stuff there. Instagram seems to be a painpoint for many ecommerce store owners but it has enormous potential.
You can try reaching out to www.Acorleisure.com
They do a pretty good job getting your business traffic going, and pretty low cost. Managing all your social media platforms and tweaking it for you of course.
It's definitely worth it to work with them for 6 months to a year atleast to get your business off the ground. Then you can decide if it's worth continuing or not.
hope this helps
Promoting your products on Instagram can be hard work! You need to ensure that you have high quality pictures, a great caption, and supplied with relevant hashtags that will reach your intended audience.
Take a look at this blog - I think it'll be incredibly beneficial to your Instagram advertising in particular! goo.gl/w52XSI
I think you should also run ads on Google Adwords, they have a very big impact! They can drive a lot of traffic and potential customers to your website.
Our company can run all the Adwords campaigns for you, create banners for you, give you support at Adwords questions... and a lot more of stuff! All this for free!
If you are interested in this, you can check out our app: https://apps.shopify.com/cleverppc
Marketing Department of Clever Ecommerce.
I have used every variation of ad to drive site traffic for my ecommerce clients and I honestly think that as a newer shop, ads aren't the way to go at all. Even if you reach the right audience, the fact that they don't know you means that they will be hesitant to buy from you even if they love your handbags and other products. Your budget is much better spent on an influencer marketing campaign. I'm not sure how much you know about this technique but you identify someone on Instagram that posts fashion and lifestyle pics that fit with your brand and the audience you want to attract. Contact them. Offer them products of their choosing and a sponsorship fee. You can pay less for them to simply post pics they take with your products including branded hashtags. This way you get around consumer's hesitation around buying from an unknown online retailer. They already trust and follow the influencer and like their style.
Before you launch an influencer campaign, make your feed shoppable. This way as the influencer's followers come to check out your Instagram, they can buy directly from your posts. You can even ask the influencer to temporarily change the link in their profile to your Instagram shop so their followers have easy access to your products and can buy with a click.
Pixelshop has a Shoppify app that is free for 30 days that allows you to create a shoppable Instagram feed. You can sign up for Pixelshop and get the app here https://pixelshop.io/platforms/shopify The shopify app makes your entire inventory available in the Pixelshop dashboard. You connect your Instagram account and link Instagram photos to the products they feature. Instagram followers will be able to click on your posts and see information about the product(s). Each post has a "shop now" button that links directly to the product purchasing page on your website. Having a shoppable Instagram feed allows you to convert social engagement to sales and capture impulse buys.
Pixelshop drives 21% more traffic to your site from Instagram. Traffic from your Instagram shop will convert a 4x's the rate of direct site traffic because they are more motivated to buy. The average order value of traffic from your Pixelshop is on average 6% higher than order volumes from customers who came from other traffic sources!
It's easy to waste money on ads. For the same budget, you can use influencer marketing with an Instagram shop and get much better results that also last a lot longer! Pixelshop is free for 30 days and worth the 5 minutes it takes to set up your shoppable Instagram feed.
I've attached a screenshot that shows you how Pixelshop works.