Consumers are starting to realize that anyone can set up a Shopify store and flog cheaply-made goods from Alibaba, and they are sick and tired of it.
You could have the most beautiful website, the prettiest products, and an aggressive marketing campaign, but if you don't have personality and a unique tone of voice, your potential customers will not trust you.
People don't just want to buy a product, they want to be part of a lifestyle - and that's where I come in.
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From your 'About Us' page to your blog, your personality needs to be felt in every aspect of your web presence.
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