I am having troubles with the Facebook pixel setup. In the instructions is written to go to your shop, click preferences and then paste the pixel code, but in my case i have one button which says "setup Facebook".
I've set Facebook, I have business manager, ads manager etc.
Please, help me with this topic!
The process has changed since the last month. You now need to setup your Facebook connection (and pixel) through the Facebook Channel. You just need to login and connect all of your Facebook resources. You can read more about the process, here.
The process has changed and is confusing many people. If you're an agency or consultant working with someone who sets up the channel, only they will be able to see the channel settings when done. It is a unique channel in Shopify like that, which is confusing many.