My store has a lot of products and categories --> https://cool-stuff-for-cheap.myshopify.com/
I have tries several audiences and ads with no real success. I had only one sale which came from reddit. I need some help in defining a good and converting audience for any of my product. I think now either the promotional free items or game of thrones products would be a success with the right audience.
Thank you for your help in advance!
The best way to work with general stores is to relentelssly test till you find a winning product. Once you find that product then you want to build out a niche store and find similar products. A niche store is easier to brand and target your audience. Now for testing...
Put $5-$10 on each product you are testing per adset.
Choose two targeting audiences
Choose a Photo ad and a Video ad
This way you will be able to find out if it's a winner or not.
This is a little more expensive but once you find the winner it will pay off.
You can also try finding some viral videos and then building a custom audeince from the video views and then retargeting those who viewed.
I hope that helps.