New site - opinions?

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We just launched our site last night:

We are advertising in social media and seems like the response is being very good, we have a lot of likes and around 300 visits on our sites already, however no sales yet. It is very early of course, but I was wondering what is usually the conversion rate in the first month of life of an online store.

We are offering a 15% off for all pre-orders as we understand this might push off people, the fact that the product is not already available.

What are you opinion on the look and navigation of the site? Any recommendations? We would love some feedback and ideas of things we can improve.

Thank you,