Hey to every one :)
I build a Shopify website for selling iPhone cases. I tried to get traffic to my side with Facebook Ads and spend so fare 100 Euro on 3 products and got one sell. Maybe some one can give my some feedback what I could do better.
Honestly, that's a good problem to have.
As the FB/GA analytics is not in English, I haven't understood it completely.
Looking at your store, I found few things which you can clearly get started with.
Try setting up retargeting pixels ASAP on your store.
So if you're not getting any orders or sales from your paid campaigns, you can use these audiences for "Retargeting."
You can retarget your website visitors with:
Google display ads : Good alternative for google search AdWords.
All you need is to create an audience as per your requirement and target them, with the relevant offering. In your case since people already visited your website, the brand recall will work.
Step-by-step guide: https://www.verticalrail.com/kb/google-remarketing-tag-shopify/
The most economical way to retarget your visitors. All you need to do is to get started with iZooto shopify app.
Step-by-Step guide: https://www.izooto.com/web-push-notification-shopify
Will love to help you out with push notifications setup, in case you need any help.